Brands

Stay updated on hotel brand development, expansion strategies, and the latest launches driving growth in the hospitality sector.
Highgate taps Azarbarzin to grow Viceroy
Highgate taps Azarbarzin to grow Viceroy
By Jeffrey Weinstein | December 9, 2025
The former CEO of Highgate puts on a new hat to lead global expansion of the evolving luxury lifestyle... Read More
Latest news: Loews adds in DFW; hostel player grows; Club Med adds Mont-Tremblant
Latest news: Loews adds in DFW; hostel player grows; Club Med adds Mont-Tremblant
By Rob Schneider | December 9, 2025
Breaking news about deals, development, data and more.... Read More
1 Hotels launches purposed-driven loyalty program
1 Hotels launches purposed-driven loyalty program
By Jeffrey Weinstein | December 8, 2025
Mission Membership tries to break the points focused, tiered mold with a more intentional, values-led... Read More
As luxury shifts, Equinox Hotels CEO adjusts
As luxury shifts, Equinox Hotels CEO adjusts
By Rob Schneider | December 5, 2025
Equinox Hotels CEO Christopher Norton talks about driving rate in NYC, new developments in CALA and... Read More
Marriott extends St. Regis to ‘Estates’
Marriott extends St. Regis to ‘Estates’
By Jeffrey Weinstein | December 5, 2025
The brand extension embraces the “slow life” approach to hotelkeeping and will focus on a residential... Read More
Latest news: World Cup forecast, draws; Barrière rebrands; Curio to London
Latest news: World Cup forecast, draws; Barrière rebrands; Curio to London
December 5, 2025
Breaking news about deals, development, data and more.... Read More
Hyatt names luxury leader
Hyatt names luxury leader
By Rob Schneider | December 3, 2025
Tamara Lohan came to Hyatt with the Mr & Mrs Smith deal and will guide the company’s luxury portfolio... Read More
CEO pushes go button on Sofitel, luxury cohorts
CEO pushes go button on Sofitel, luxury cohorts
By Stefani C. O'Connor | December 3, 2025
Accor’s Maud Bailly discusses branding refreshes, pipeline pushes for four brands under her guidance.... Read More
Latest news: Houston hotel rebrands; RIU reopening in Jamaica; first JW in Portugal
Latest news: Houston hotel rebrands; RIU reopening in Jamaica; first JW in Portugal
By Rob Schneider | November 24, 2025
Breaking news about deals, development, data, people and more.... Read More
Equinox resort headed to Anguilla
Equinox resort headed to Anguilla
By Jeffrey Weinstein | November 18, 2025
A 62-room resort with residences will be part of the new Port Nimara with a 118-berth marina tailored... Read More