Marriott extends St. Regis to ‘Estates’

BETHESDA, Maryland – Marriott International has launched an “estate” extension for its St. Regis brand, starting with a repositioning of The Resort at Pelican Hill, A St. Regis Estate, which will debut in Newport Coast, California, in 2027.

Marriott said the St. Regis Estates brand will be “reserved for legacy-rich, leisure-led estates – rarified hotels defined by significant history, expansive grounds, and extraordinary amenities.”

It further stated the Estates brand will introduce destinations “shaped by character, setting, and heritage rather than spectacle or trend.”

The Resort at Pelican Hill is elevating its Tom Fazio-designed 36-hole golf courses, reimagining all Bungalows and Villas with refined new interiors, and introducing a Chef-led culinary experience alongside a Signature Bar and Lobby. Additional enhancements include a renewed Coliseum Pool, a Roman-style colonnade anchoring The Spa, the debut of the Bella Vista Pool Caffè and Social Club, and an elevated Villa Clubhouse designed for longer, more leisurely stays. The hotel will also introduce St. Regis signature Butler Service and hallmark rituals such as Afternoon Tea and Sabrage. In addition, inspired by the King Cole Bar at the original St. Regis in New York City, the reimagined Pelican Hill bar will feature a commissioned mural that reflects the estate’s sense of place.

No further Estates project have been announced by Marriott.

“For the Astors, the founding family of the St. Regis brand, the ultimate luxury was retreating from the city to their country estates, where time with loved ones could be savored with exquisite ease amid settings rich in heritage and a rare sense of belonging,” said George Fleck, senior vice president and global brand leader, St. Regis Hotels & Resorts. “That ideal profoundly resonates with today’s luxury traveler. With St. Regis Estates, we honor that legacy by celebrating each estate’s origins and creating escapes that bring people together to embrace beauty, connection, and the simple pleasure of slowing down. Each estate is chosen for its narrative power, architectural character, and expansive, cinematic setting, offering a more enchanted and deeply residential resort experience.”