Hyatt names luxury leader

CHICAGO — Hyatt Hotels Corp. has named Tamara Lohan as Global Brand Leader – Luxury on an interim basis while at the same time touting its pipeline of luxury openings set for 2026 at ILTM Cannes.

Lohan joined Hyatt in 2023 as part of its acquisition of Mr & Mrs Smith, the boutique and luxury hotel platform she co-founded and led for more than two decades. She brings expertise in personalization, global luxury trends and consumer insights. In her new role, she will guide Hyatt’s international luxury brand strategy while working to elevate brand consistency and guest experiences across the company’s luxury portfolio.

“Hyatt’s momentum in luxury continues to accelerate, powered by our insights-driven development strategy and commitment to delivering deeply resonant guest experiences,” said Mark Hoplamazian, president and CEO of Hyatt. “Tamara brings world-class luxury expertise and her leadership will further strengthen our ability to differentiate our luxury brands while growing with intent in the markets our guests and owners value most.”

“When Hyatt acquired Mr & Mrs Smith, it was clear how deeply Hyatt respects independent spirit, design integrity and the craft of luxury,” Lohan said. “It’s a privilege to help shape the future of what luxury means for Hyatt, and I’m excited to develop the brands in our portfolio and take our guests on even more personal experiences whilst thoughtfully growing the collection.”

Hyatt’s luxury portfolio

With nearly 125 luxury hotels and more than 21,000 rooms worldwide, Hyatt’s luxury portfolio – which includes the Park Hyatt, Alila, Miraval, Impression by Secrets and The Unbound Collection by Hyatt brands – continues to expand.

The 180-key Miraval The Red Sea is scheduled to open in the first quarter of 2026 and will mark the brand’s first resort outside the U.S. The adults-only resort will be located on Saudi Arabia’s Shura Island.

Hyatt will continue to expand its luxury brand footprint through 2026 with openings across brands:

• Park Hyatt celebrates the reopening of Park Hyatt Tokyo and will introduce three properties in Mexico: the Park Hyatt Cabo del Sol, Park Hyatt Cancun and Park Hyatt Mexico City, as well as the Park Hyatt Vancouver in Canada and Park Hyatt Phu Quoc in Vietnam over the coming year.
• Alila will strengthen Hyatt’s portfolio in Mexico with the opening of Alila Mayakoba in Riviera Maya.
• The Unbound Collection by Hyatt is expanding in EAME with Kennedy 89 in Frankfurt, Germany, and a new coastal hotel in Nice, France.