Brands

Stay updated on hotel brand development, expansion strategies, and the latest launches driving growth in the hospitality sector.
Choice continues growth in Canada
Choice continues growth in Canada
By Rob Schneider | January 6, 2026
The company said six new properties in Québec are the first significant step since its consolidation... Read More
What brands do next to increase loyalty
What brands do next to increase loyalty
By Christine Jelski | January 5, 2026
Major hotel chains are rolling out new partnerships and membership perks as smaller players make waves... Read More
Latest news: AAHOA loves tariff delay; Autograph to Philippines; REIT undervalued
Latest news: AAHOA loves tariff delay; Autograph to Philippines; REIT undervalued
By Jeffrey Weinstein | January 2, 2026
Breaking news about deals, development, data and more.... Read More
Setai joins Altree’s St. Maarten development
Setai joins Altree’s St. Maarten development
By Jeffrey Weinstein | December 23, 2025
Miami Beach-based luxury brand steps into a St. Maarten mixed-use development, it’s first in the... Read More
Hilton expands full-service in Africa
Hilton expands full-service in Africa
By Rob Schneider | December 22, 2025
The company signed three new DoubleTree by Hiltons across the continent, including Hilton’s debut in... Read More
Starwood’s 1 Hotel brand heads to Cabo
Starwood’s 1 Hotel brand heads to Cabo
By Jeffrey Weinstein | December 17, 2025
The 124-key hotel will open by early 2029 feeling organic, timeless, and deeply connected to the land... Read More
Marriott hits milestone with City Express
Marriott hits milestone with City Express
By Jeffrey Weinstein | December 17, 2025
Midscale brand reaches 100 deals in U.S. and Canada; 10 properties should open in 2025. ... Read More
Brand leader named for Hyatt Essentials
Brand leader named for Hyatt Essentials
By Jeffrey Weinstein | December 16, 2025
Hyatt veteran Jason Ballard takes the reins as half of 2025 new signings for the portfolio represent... Read More
Latest news: Palladium opens in NYC; Quorum adds Indian Wells; Four Seasons to Brazil
Latest news: Palladium opens in NYC; Quorum adds Indian Wells; Four Seasons to Brazil
By Rob Schneider | December 10, 2025
Breaking news about deals, development, data and more.... Read More
Why brand execs should learn developer language
Why brand execs should learn developer language
By Rob Schneider | December 9, 2025
Equinox Hotels CEO Christopher Norton said thinking like a developer can help operators react to a... Read More