Upper Upscale

Read the latest trends and developments in the upper upscale hotel segment through Hotel Investment Today's dedicated section. Our detailed coverage includes market forecasts, development, financing news, strategic growth opportunities, and more that impact this hotel segment.
W brand transformation starts in NYC
News / Brands
W brand transformation starts in NYC
By Jeffrey Weinstein | September 5, 2025
Marriott International launches the W New York – Union Square to lead the next chapter for the 24-year-old brand.... Read More
Deal activity: August 26-September 2, 2025
News / Transactions Lists
Deal activity: August 26-September 2, 2025
By Shawn Turner | September 4, 2025
Among the noteworthy deals of the past week was Ashford Hospitality Trust’s sale of the Hilton Houston NASA Clear Lake in Houston.... Read More
Quotes of the Week: JLL, LARC, Axe Management Partners, Ovolo
News / Insights
Quotes of the Week: JLL, LARC, Axe Management Partners, Ovolo
By Jeffrey Weinstein & Rob Schneider | September 4, 2025
Among the noteworthy quotes from stories this week include JLL's Lauro Ferroni talking about better deal dynamics ahead.... Read More
Latest news: Aman adding Mexico; T2 buys in Florida; HLS deal with Live In Lodge
News / Brands
Latest news: Aman adding Mexico; T2 buys in Florida; HLS deal with Live In Lodge
By Rob Schneider | September 4, 2025
Breaking news about deals, development, data and more.... Read More
SVC signs 15-year agreement with Sonesta
News / Management
SVC signs 15-year agreement with Sonesta
By Rob Schneider | September 3, 2025
Service Properties Trust’s new 15-year management agreement with Sonesta is for 59 of the REIT’s hotels and lasts until 2040.... Read More
Who are the likely buyers for Braemar’s portfolio?
News / Mergers and Acquisitions
Who are the likely buyers for Braemar’s portfolio?
By Rob Schneider | September 3, 2025
Analysts say private equity or high-net-worth individuals or groups are the most likely buyers for the luxury assets. But will they sell as a portfolio or in pieces?... Read More
Latest news: Cain hires ex-Six Senses CEO; Mohari, Omnam €280M refi; sale of historic Boston asset
News / Owners
Latest news: Cain hires ex-Six Senses CEO; Mohari, Omnam €280M refi; sale of historic Boston asset
By Rob Schneider | September 3, 2025
Breaking news about deals, development, data and more.... Read More
Buyers named for two big SF assets
News / Mergers and Acquisitions
Buyers named for two big SF assets
By Jeffrey Weinstein | September 3, 2025
Three New York-based investors named as buyers of two big Hilton-managed properties formerly owned by Park Hotels & Resorts. ... Read More
US holiday travel plans steady, but cost conscious
News
US holiday travel plans steady, but cost conscious
By Jeffrey Weinstein | September 3, 2025
PwC report finds that overall holiday spending is set to decline by 5% -- the first notable drop since 2020.... Read More
Latest news: $229M refi in Florida; AmEx-CWT deal done; new Choice CCO
News / Financing
Latest news: $229M refi in Florida; AmEx-CWT deal done; new Choice CCO
By Rob Schneider | September 2, 2025
Breaking news about deals, development, data and more.... Read More
Can ‘fun’ shake up franchising in Asia Pacific?
News / Franchising
Can ‘fun’ shake up franchising in Asia Pacific?
By Raini H.R. | September 2, 2025
Ovolo bets its ‘fun’ ethos and unique design can rewrite the rules of franchising in Asia Pacific, but is the region ready for non-conformity?... Read More
2026 likely tale of two cities
News
2026 likely tale of two cities
By Jeffrey Weinstein | September 2, 2025
LARC forecast suggests location will heavily impact results; expects values to increase 2% over the next five years.... Read More
Hotel executive moves: Accor, East-West, Mandarin, Omni
News / Owners
Hotel executive moves: Accor, East-West, Mandarin, Omni
By Rob Schneider | August 29, 2025
Here’s a roundup of the top hotel executive moves of the past week.... Read More
Latest news: $30M loan in Santa Barbara; extended-stay off; Singapore closing
News / Financing
Latest news: $30M loan in Santa Barbara; extended-stay off; Singapore closing
By Rob Schneider | August 29, 2025
Breaking news about deals, development, data and more.... Read More
Rise of HNWI deals good news for hotels
News
Rise of HNWI deals good news for hotels
By Rob Schneider | August 29, 2025
JLL’s Lauro Ferroni and Dan Peek discuss why the data is pointing to increased transaction activity in 2025, especially from high-net-worth individuals.... Read More