Braemar
has quietly put the high-profile Chicago asset on the market amid the Dallas
REIT putting itself up for sale last year.
CHICAGO —
The 415-key Sofitel Chicago Magnificent Mile has been put on the market,
according to Crain’s Chicago Business, as Dallas-based Braemar Hotels &
Resorts continues to sell assets in the wake of the REIT putting itself up for
sale last year.
The listing
puts the 32-story luxury hotel, one of Chicago’s more recognizable upper-tier
hotel assets, in play.
In May 2025,
Braemar transitioned the hotel into a franchise agreement and it would be
managed by Dallas-based Remington Hospitality (which is also owned by Ashford
Inc., which advises Braemar). At the time, Braemar said the management deal
with Remington would be terminable upon sale of the property, which CEO Richard
Stockton said would be accretive to the hotels’ value.
“We expect
an immediate uplift in the value of the property due to the Sofitel brand
remaining on the hotel and the management agreement with Remington being
terminable on sale,” he said.
Crain’s said
the sale of the property will test whether a recovering downtown Chicago
hospitality market and growing hope for property tax predictability would make
more hotel investors bullish on Chicago. It is one of only five Sofitels in the
U.S. (Los Angeles, New York, Philadelphia and Washington, D.C.) for Accor.
Last
October, Braemar sold the 410-key The Clancy in San Francisco for $115 million
to San Francisco-based Sixth Street. The sale price represented a 5%
capitalization rate based on the trailing 12 months of net operating income
ended in August 2025.
In August
2025, Braemar’s board of directors announced it was initiating a process to
sell the company, which includes nine resorts and five urban properties. The
luxury hotel REIT said it doesn’t believe it “can flourish in today’s market
environment.”
Hotel REITs
are currently experiencing a public-private disconnect in their relative
valuations. This disconnect especially puts pressure on REITs with luxury
assets, like Braemar, which feels its portfolio’s value isn’t reflected in its
stock price.
Private
equity could be a likely buyer for a lot of Braemar’s properties, while
high-net-worth individuals or groups could be potential buyers for the trophy
asset-type of properties.