Offshore
capital views Australia as a safe haven, analysts say, with sales set to rebound driven by a weak Australian
dollar and strong tourism growth.
INTERNATIONAL
REPORT — Reports cite strong spending power and a favorable trade position
driving investment recovery in Australia, particularly as investors look to
derisk their geographical exposure to the U.S. David Mansfield, managing
director of The Ascott Ltd., Australasia, agrees.
“There’s
certainly an uptick of investment from Asia into Australia at the moment. Given
our cycle is at its lower end, and we can expect an upswing in the next three
to five years, there is obvious value for those investors,” Mansfield said. “The savvy
investor who has capital is looking at Australia for that upswing, and they’re
getting in now, which can help offset the high-cost environment that exists in
running businesses in Australia at the moment.”
The medium-
to long-term outlook is very strong for Australia, added Mansfield, and his
company is positioning itself accordingly.
“We’re
working with these investors to convert properties into other brands or develop
other properties in line with that investment appetite,” he said.
The Ascott is
working with many of the same developers from the Quest Apartment Hotels
network to expand their other brands in Australia, Mansfield said.
“By
leveraging those relationships and the unique market intelligence we’ve built
over time, we’re driving stronger returns across our managed hotel portfolio,
particularly through the growth of lyf and Oakwood,” he said.
Some new data backs up Mansfield's assumptions.
Colliers
Hotels Q1 Update 2025 report stated that transactions recorded a notable
increase in Q1 to $676 million, double the volume recorded in the same
period in 2024. Offshore capital accounted for 41% of hotel deal flow. “In a
marked contrast to the last few years, Asian capital has become active again as
the Australian dollar remains historically low,” the report said.
In CBRE’s
latest Asia Pacific Hotel Investor Intentions Survey, Sydney claimed the second
spot after Tokyo as the most popular city for hotel investment for the 72% of
investors aiming to buy more hotel assets in Asia Pacific.
A safe,
lucrative bet
Dr. Sabine
Schaffer, co-founder of the Pro-invest Group and one of Australia’s largest
independent hotel investors, agrees that Asian hoteliers see Australian hotels
as “a safe bet” in terms of asset classes but also as a lucrative one.
“With the
Australian dollar trading at a favorable level compared to a number of major
currencies (including the SGD and USD), Australia offers a more attractive
investment opportunity because assets can be acquired at a better price point,”
she said. “We do see increased interest in the Australian market, in particular
since the start of 2025.”
In addition, Dr. Schaffer said transactions, such as the InterContinental sale in Auckland, are
coming in at record pricing.
“We have now
entered a cycle of interest rate cuts, which will boost consumer spending and
benefit the economy, including hospitality,” she said.
The
ascendancy of the Asia Pacific region in global tourism – with a projected 10%
growth in international visitor arrivals in the next few years and increasing
flight connections – makes Australian hotels particularly attractive
investments, Schaffer added.

The comeback of the most important source markets for Australian hospitality, notably Chinese travelers, will bring a significant upside to the industry.
Sabine Schaffer
“The
comeback of the most important source markets for Australian hospitality,
notably Chinese travelers, will bring a significant upside to the industry,”
she said.
Interest from Singapore
Schaffer
believes Singaporean investors will be honing in on profitable long-term
investment opportunities in Australian hotels.
Chayadi
Karim, head of Singaporean family-owned Invictus Developments, said Australia
is strongly a part of its plans to diversify its assets.
“Our
investment in the Australian hotel market is underpinned by a combination of
robust fundamentals and promising growth prospects,” he said.
Karim said
Australia offers a stable economic environment, transparent legal frameworks
and a resilient tourism industry that is experiencing a rebound in both
domestic and international visitors post-COVID.
“Australia
presents an appealing diversification opportunity within a familiar and
well-regulated market, further enhanced by the current favorable exchange rate
dynamics,” he said.
Last year,
Invictus took on Sydney’s EVT Hotels & Resorts to manage its luxury
Independent Collection under the Ode Hotels brand. Joining the portfolio soon
is 39 York Street, an office-to-hotel conversion in Sydney’s Central Business
District.
Karim said
Brisbane is also on the group’s radar.
“Brisbane,
like Sydney, is benefiting from major infrastructure investments and a strong
calendar of major events in the lead-up to the 2032 Olympics, driving
consistent demand,” he said. “Looking ahead, our current Australian hotel
portfolio’s growth strategy is focused on strategic acquisitions and the
enhancement of existing assets. We aim to continue expanding our footprint in
Sydney and Brisbane, which has shown good results due to strong demand and
limited new supply.”
Rahul Ghai,
managing director of Asia at Salter Brothers, said while transaction volumes
are more selective, investor sentiment remains positive toward high-quality
assets in prime locations.
“We’re
seeing strong interest in value-add and repositioning opportunities,
particularly in the luxury and lifestyle segments,” he said.
Asian investors jump back in
JLL’s
Australian Hotel Investment Review and Outlook 2025 also predicts
investment will continue to rebound in 2025 thanks to “renewed focus from Asian
investors pivoting back from other global markets like the U.K., Europe and
Japan.”
This follows
“subdued” hotel investment volumes totaling $1.69 billion in 2024, a 34%
year-over-year decrease and 23% below the 10-year long-term.
“There’s a
strong focus on value-add opportunities and existing assets with good
fundamentals, driven by high replacement costs,” the report said. And while
Sydney leads the way for renewed Asian investor interest, Melbourne and
Brisbane also “offer attractive value propositions.”

Fragrance Group’s interest in emerging markets reflects a broader trend we’re seeing – savvy investors recognizing the untapped potential in areas beyond the major east coast gateways. These locations represent strong value-creation opportunities, especially when paired with the right brand and operating partner.
Adrian Williams
Further
south, in Tasmania, investors also see value-added opportunities. Hilton is
partnering with Singapore-based Fragrance Group to launch DoubleTree by Hilton,
the group’s first hotel on the island state, which is scheduled to open in the
second half of 2025. The 206-key property was initially planned as a Novotel.
Meanwhile,
Fragrance Group is expanding its Australian portfolio through its partnership
with Accor and Global Premium Hotels (owned by Fragrance’s chairman, Koh Wee
Meng) – and the island state is a big focus of developments, said Accor Pacific
COO Adrian Williams. (In October, Fragrance acquired another Hobart hotel for
AUD$16 million.)
“Fragrance
Group’s interest in emerging markets reflects a broader trend we’re seeing –
savvy investors recognizing the untapped potential in areas beyond the major
east coast gateways,” she said. “These locations represent strong
value-creation opportunities, especially when paired with the right brand and
operating partner.”
Williams
said Accor is working with several “valued Asian partners” on other Australian
hotel development and investment projects.
“We’re
absolutely seeing growing momentum from Asian capital in the Australian hotel
market, and it’s a trend we expect to continue,” she said. “Australia is viewed
as a mature, highly stable, well-regulated and attractive tourism market with
strong fundamentals and long-term growth potential – particularly as air
capacity continues to rebound across Asia Pacific.”