Landingplace Hotels launches platform to expand

BLUFFTON, South Carolina — Landingplace Hotels has launched Landingplace Holdings, an ownership platform designed to acquire and convert existing hotels into Landingplace-branded properties while supporting the company’s long-term franchise growth strategy. The announcement comes nearly one year after Landingplace introduced its first two brands.

To support this initiative, Landingplace Holdings has established a corporate bond program eligible for trading on the London-based OTC market to support the acquisition and repositioning of hotels under the company’s brands. Landingplace said the program establishes a scalable capital framework designed to support its initial portfolio and accelerate early franchise system growth.

The platform will initially focus on a small number of demonstration properties designed to showcase the Landingplace operating model to prospective franchisees.

“From the beginning, Landingplace was designed as an owner-first platform built by operators who understand the realities of hotel ownership,” said Jeremy Bratcher, CEO and co-founder of Landingplace. “Launching Landingplace Holdings allows us to put that philosophy into action by acquiring and converting properties ourselves, demonstrating the operational efficiencies and flexible brand standards we’re offering to the market.”

A kitchen rendering for Landingplace Hotels.

Landingplace Holdings will focus primarily on acquiring and converting midscale hotels into Landingplace Suites, the company’s extended-stay brand, as well as Landingplace Select, its select-service brand.

“Many owners evaluating new brands want to see real-world examples before making a decision,” said Jacob Amezcua, president and co-founder of Landingplace. “By actively acquiring and repositioning hotels ourselves, we’re able to demonstrate exactly how our operational model performs in the marketplace.”

Access to institutional-grade capital markets infrastructure allows us to approach acquisitions with discipline and scalability. Our goal is to build a small portfolio of corporate-owned properties that showcase the brand and create momentum for franchise growth across the system.

Jeremy Bratcher

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The bond program supporting Landingplace Holdings is being structured in collaboration with Singapore-based Wolfline Capital, a global investment banking firm specializing in structured capital markets transactions, and St. Helier, Jersey-based JTC Group, which will serve as registrar and provide administrative support for the issuance.

“Access to institutional-grade capital markets infrastructure allows us to approach acquisitions with discipline and scalability,” Bratcher said. “Our goal is to build a small portfolio of corporate-owned properties that showcase the brand and create momentum for franchise growth across the system.”

Landingplace said several ownership groups and prospective franchise partners are already evaluating conversion opportunities.

“Owners today are facing a rapidly changing landscape,” Amezcua said. “By actively participating as owners ourselves, we’re able to demonstrate that the Landingplace model isn’t just theoretical — it’s something we’re willing to invest in and operate alongside our franchise partners.”

Landingplace officials said that the ownership platform is intended to complement, not replace, the company’s long-term franchise growth strategy.

“Our goal has always been to build a scalable franchising platform,” Bratcher added. “The corporate ownership program simply allows us to accelerate early momentum and provide real examples of how the Landingplace model works in practice.”