Landingplace launches 2 brands

BLUFFTON, South Carolina – Franchisor Landingplace Hotels has launched two midscale, conversion-focused brands: Landingplace Suites, which bridges the gap between extended-stay hotels and furnished apartments, and Landingplace Select, a select-service brand designed for short-term, high-traffic stays.

Founded by hospitality veterans Jeremy Bratcher and Jacob Amezcua, Landingplace Hotels bills itself as a next-generation hotel franchisor built by operators for operators. They offer flexible, cost-efficient PIP standards, lean operations and flexible conversions and new builds in the midscale market.

Development is focused on urban and suburban markets with strong business, medical and university demand, where brand saturation limits new entry and creates a need for flexible, financially viable alternatives.

A representative said there are no deals for either brand done, but the franchisors have received inquiries from a wide range of markets: Arizona, Florida, Georgia, Texas, Oregon and generally throughout the Midwest and Mid-Atlantic.

The suites product offers flexible 30-plus night stays without leases and amenities include activated outdoor spaces, community rooms, food trucks and live music to create a lifestyle-driven experience.

Landingplace Select is a select-service brand designed for lean operations, pay-per-use housekeeping and an expanded grab-and-go market. Simple, modern design and smart tech is built for flexibility and simplicity.

Inventory is distributed across platforms like Apartments.com, Furnished Finder, Airbnb and Zillow. Each property uses HotelKey for its PMS, FLYR for AI-powered revenue management and Amadeus iHotelier for full-channel distribution. Guest-facing tools include Nonius and Yuvod TV for streaming, The Guestbook rewards program and Cvent Transient leads help properties increase loyalty and drive more revenue per stay.

Bratcher has held senior roles with IHG Hotels & Resorts, Spinnaker Resorts, MCR Hotels, Island Hospitality, GF Hotels, and Starwood Hotels. Amezcua’s background includes leadership at 3M and Experian, as well as experience with multifamily value-add and hotel conversion projects.

The leadership team includes Stacy Bedsole, executive vice president of Brand & Marketing; Glenn Miller, executive vice president of Commercial Strategy; John Kelly, executive vice president of Franchise Operations; Orlando McRae, director of Design & Construction; and Gus Stamoutsos, senior vice president of Franchise Development.