Following Marriott integration, citizenM owners change name

VOORSCHOTEN, Netherlands — Following the completion of its citizenM integration with Marriott International, the company that founded, owns and operates citizenM hotels has unveiled its new name — Another Star.

Under its new identity, Another Star will continue to own and operate all current citizenM hotels in global gateway cities in Europe and the United States through long-term franchise agreements with Marriott International.

Another Star also announced the successful close of a $685 million hotel portfolio refinance facility, led by J.P. Morgan Bank in partnership with Denver-based KSL Capital Partners. Another Star said this transaction represents one of the largest hotel financings of 2025.

All citizenM hotels have now been integrated into the Marriott Bonvoy system, and Another Star said it will continue to offer its paid membership program mycitizenM+, which will now also provide members with instant Marriott Bonvoy Gold Elite status.

This financing marks a defining moment for our company... Another Star was founded on the belief that travel should be inspiring, human and design-led, and we now have the structure in place to deliver that vision on a global scale.

Lennert de Jong

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“When we started in 2006, our project name was One Star is Born, inspired by the ambition to redefine luxury hospitality and make it accessible. That ambition gave birth to citizen,” said Another Star CEO Lennert de Jong. “With the sale of the brand to Marriott International, we honor that legacy and take the next step as Another Star: a company focused on achieving the highest guest satisfaction and profitability through the most efficient operating model. Building on [our] tech stack and leveraging the technologies now available, we aim to set a new standard once again. Our global integration with Marriott shows exactly what this team is capable of.”  

Another Star said the refinancing reflects the market’s confidence in the company’s performance and long-term strategy.

“This financing marks a defining moment for our company. With J.P. Morgan’s trust and the momentum created by Marriott’s acquisition of the citizenM brand, we are ready to begin a new chapter and continue offering an incredible product at an accessible price point,” said de Jong. “Another Star was founded on the belief that travel should be inspiring, human and design-led, and we now have the structure in place to deliver that vision on a global scale.”

Another Star currently owns 37 hotels with 8,312 rooms across 20 cities, including London, Paris, Amsterdam, New York, Boston, Miami, and Los Angeles. Two new hotels are under construction in London and Washington, D.C, and are expected to open by mid-2026.

“CitizenM has consistently reshaped the hospitality landscape, and under the new banner of Another Star and following its recent transformative transactions, we believe the company is well positioned for further growth,” said Chris Kosonen, managing director at J.P. Morgan.”