Bahia Principe joins Hyatt’s loyalty program

INTERNATIONAL REPORT — Hyatt Hotels Corp. and Grupo Piñero are strengthening their joint venture partnership with the announcement that the JV’s all-inclusive Bahia Principe Hotels & Resorts portfolio can now earn and redeem points through Hyatt’s loyalty program.

With this integration, Bahia Principe becomes the ninth brand in Hyatt’s Inclusive Collection portfolio. Participating Bahia Principe resorts include more than 20 locations and approximately 12,000 rooms in the Dominican Republic, Mexico, Jamaica and Spain.

In 2024, Hyatt Hotels Corp. and Palma de Mallorca, Spain-based Grupo Piñero entered into a JV, in which Hyatt took a 50% stake in the company for $465 million (approximately $148 million of which Grupo Piñero spent to renovate and upgrade Bahia Principe resorts).

Hyatt has made a major push in the last few years into the all-inclusive space, highlighted by its $2.6 billion acquisition of Playa Hotels & Resorts, which dramatically expanded its all-inclusive portfolio in Mexico, the Dominican Republic and Jamaica.

After the acquisition, six of the seven Playa-owned hotels that did not previously carry a Hyatt flag were rebranded to Hyatt or Apple Leisure Group (which Hyatt acquired in 2021).

A few months later, continuing with its asset-light strategy, Hyatt sold the 14 assets to Tortuga Resorts, a joint venture between an affiliate of Denver-based KSL Capital Partners and a Mexican family office called Rodin.

Javier Águila, president of Hyatt’s Inclusive Collection, said, “Bahia Principe has built over decades a strong reputation for warm hospitality… welcoming these resorts into World of Hyatt gives our members more ways to experience the joy of all-inclusive travel, while continuing to build momentum behind our strategic joint venture with a key partner such as Piñero.”

Julio Pérez, CEO of Bahia Principe Hotels & Resorts, said, “This milestone takes place in parallel with the rebranding of Bahia Principe Hotels & Resorts, through which we have reorganized our resorts around two core segments: adults-only and families.”