Six Playa properties convert to Hyatt

INTERNATIONAL REPORT — As the hotel world awaits the finalization of Hyatt’s $2.6 billion acquisition of Playa Hotels & Resorts later this week (and the asset sales that are expected to follow) comes news that six of Playa’s hotels have already rebranded to a Hyatt flag.

According to a note from analyst Michael Bellisario of R.W. Baird, six of the seven Playa-owned hotels that did not previously carry a Hyatt flag have now been rebranded to Hyatt or Apple Leisure Group (which Hyatt acquired in 2021) brands. Bellisario sent the note after checking hotel websites, which had changed a new site or had new property information. He also cited other media reports noting the same.

Hilton lost four flags in the rebranding, which Bellisario said are notable. “While unlikely material from a lost earnings perspective, the deletions are a strategic loss, in our opinion, especially given that Hilton only has a dozen remaining all-inclusive resorts globally, of which seven are located in the Americas (excluding the U.S.),” he said.

Wyndham appeared to have lost one hotel to the rebranding and has another Playa-owned hotel, the Wyndham Alltra Playa del Carmen in Mexico, which still is listed under the Wyndham flag and could be sold separately (meaning not part of a larger portfolio sale expected to take place after Hyatt officially acquires Playa later this week).

If everything goes according to plan, Hyatt expects to own all ordinary shares of Playa on or about June 17.

List of the Playa properties

Here is a list of the 15 Playa-owned properties in Bellisario’s note.

Playa hotels already Hyatt branded (total of 3,153 rooms)

Hyatt Ziva Cancún (Mexico - Yucatán Peninsula) — 547 rooms
Hyatt Zilara Cancún (Mexico - Yucatán Peninsula) — 310 rooms
Hyatt Ziva Los Cabos (Mexico - Pacific Coast) — 591 rooms
Hyatt Ziva Puerto Vallarta (Mexico - Pacific Coast) — 335 rooms
Hyatt Ziva Cap Cana (Dominican Republic) —375 rooms
Hyatt Zilara Cap Cana (Dominican Republic) — 375 rooms
Hyatt Ziva Rose Hall (Jamaica - Montego Bay) — 276 rooms
Hyatt Zilara Rose Hall (Jamaica - Montego Bay) — 344 rooms

Playa hotels converted to Hyatt (2,339 rooms)

Wyndham Alltra Cancún (Mexico – Yucatán) — NOW Peninsula Sunscape Cancun Resort & Spa — 458 rooms
Hilton Playa del Carmen All-Inclusive Resort (Mexico – Yucatán) — NOW Peninsula Hyatt Vivid Playa del Carmen — 524 rooms
Hilton La Romana All-Inclusive Resort (Dominican Republic) — NOW Secrets La Romana Resort & Spa — 356 rooms
Hilton La Romana All-Inclusive Resort (Dominican Republic) — NOW Dreams La Romana Resort & Spa — 418 rooms
Hilton Rose Hall Resort & Spa (Jamaica - Montego Bay) — NOW Dreams Rose Hall Resort & Spa — 495 rooms
Jewel Grande Montego Bay Resort & Spa (Jamaica - Montego Bay) — NOW Jewel Grande Montego Bay Resort & Spa — 88 rooms

Playa hotels that are still unchanged