US RevPAR turns positive last month

NATIONAL REPORT —The U.S. hotel industry showed mostly positive year-over-year performance comparisons and was in positive territory for the first time in almost a year, according to the latest data from CoStar.

For the month of January, occupancy was 52.4% (-0.2%), ADR was $152.09 (+0.6%) and RevPAR was $79.69 (+0.4%).

This is the first month of RevPAR growth in the U.S. since March 2025.

Among the top 25 markets, Minneapolis reported the highest increases in occupancy (+17.5% to 50.6%) and RevPAR (+25.9% to $63.01). Winter is traditionally a low-demand period for Minneapolis hotels due to seasonal weather patterns. CoStar said the lift in demand was likely influenced by federal agent activity,  protests and media coverage. While properties outside the city experienced slightly stronger gains than those within the urban core, overall occupancy in surrounding areas remained low in the 50% range.

Thanks largely to the College Football Playoff championship game, Miami posted the only double-digit ADR gain (+12.4% to $287.84). 

Due to comparisons against the presidential inauguration in 2025, Washington, D.C. registered the steepest declines in ADR (-25.8% to $151.99) and RevPAR (-31.3% to $76.36). Tampa saw the largest drop in occupancy (-14.9% to 68.2%).