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Use infrastructure and alternative space to improve your ROI

Research on event planners' preferences conducted over the last several years confirms a steady increase in demand for more complex and immersive events. In this exclusive conversation at the 2024 Americas Lodging Investment Summit (ALIS) held Jan. 22 -24, 2024 in Los Angeles, Mike Stengel, senior vice president, strategic partnerships & venue relations, Encore, discusses how hospitality owners can capitalize on the opportunities this trend creates. Translating potential to next-event ROI starts with making sure hospitality properties have a robust and versatile infrastructure. Whether rigging points to assure safety and expand the number of people that can fit in an event space, internet to cover the span of the property with multiple devices being the norm or power that can handle expansive events from poolside to rooftop, Stengel spotlights why infrastructure that accommodates whatever the demand "ask" may be has become paramount to the success of any venue.

Click play to find out more about how to tap into the upside of a new era in creative event planning.