Brad LeBlanc, BWH Hotels’ senior vice president and chief development officer, details how @HOME by Best Western shifts the standardized ownership agreement into a flexible kit of parts designed to match investment to opportunity.
Guests demand customized experiences. Owners and developers do, too. This discussion shaped a new kind of approach to hotel development that’s fast-tracking BWH Hotels’ Group’s new entry into the mid-tier extended-stay market, @HOME by Best Western. By enabling owners to choose optional elements from pools to meeting spaces, this new brand gives owners and developers the power to pay for what they and their market want most in a hotel. Listen in as Brad LeBlanc, BWH Hotels’ senior vice president and chief development officer, talks about what this customizable development will mean for site selection, lender interest and IRR.
Click play to get a glimpse of how this change could impact brand growth going forward.
Episode sponsored by BWH Hotels: Brad LeBlanc