With more hotel brands and properties evaluating new ways to capture market share in the modern travel world, IHG’s Chris Bagnato highlights why now is the ideal time to consider strategic renovation, and how the organization is helping owners initiate impactful loyalty- and revenue-driving projects.
Renovation is a critical element in a hotel’s lifecycle. Through timely modernization, properties can attract new and returning guests and stand out in increasingly crowded spaces.
So how can hotel and brand leaders identify and start the projects that will deliver the greatest impact? And what are the essential components of a successful renovation plan?
Chris Bagnato, senior vice president, Americas Hotel
Lifecycle & Growth for IHG Hotels & Resorts, details how IHG is working
with owners to ensure the look and feel of its more than 6,200 global
properties across 19 brands continue to exceed the expectations of today’s
traveler while also generating strong returns. This includes the August
2023 launch of Garner™ - an IHG Hotel, which offers owners a high-quality
midscale conversion brand at a lower price point.
Click the play button below to learn more about how IHG Hotels & Resorts is optimizing renovations.
Episode Sponsored by IHG Hotels & Resorts: Chris Bagnato