Sponsored: Encore’s event solutions unlock new revenues for hotels, resorts, venues

The robust recovery of group business is opening a new wave of top- and bottom-line profit potential for hotel owners. Encore’s Chief Digital Officer Darius Vaskelis details how the company partners with owners to leverage the creative and functional advances in event technology that can capture these opportunities. He drills down into the business-building prospects of digital and lighting design that craft “wow-factor” immersive environments, internet systems that ensure connectivity throughout the property and LED walls that drive sponsored sales.

Find out more on how this collaborative approach optimizes ROI from events by clicking on the play button below.