With reflagging reaching record levels, Choice Hotels' Tom Nee details how hotel owners can transform name changes into game changes.
With the lack of lending for newbuilds and ongoing economic uncertainty, thousands of owners looking for upside are pushing hotel conversion rates toward historic highs in 2023. Tom Nee, Choice Hotels’ senior vice president of franchise development for foundation brands, serves up best-practice recommendations on how to capitalize on the profit potential of reflagging. Listen in as he delves into the fine points of macro and micro strategies for assessing locations, weighing the pros and cons of which segment is best for the market and the owner’s goals and which brand will deliver not only maximum customer reach and capture but also owner support and access to financing.
Click the play button to learn next-level tips for optimizing a brand change.
Episode sponsored by Choice Hotels: Tom Nee