New Chief Marketing and Performance Officer Christopher Trick speaks to the impact of marketing on the journey to
One Sonesta.
From global sales, revenue
management, distribution and ecommerce to traditional marketing and
communication, this realignment on business performance as one singular purpose
is setting Sonesta up to win. The company is benefiting from efficiencies of
business, marketing and commercial teams under one strategic direction. Recent
wins include a single storefront, award-winning loyalty program, expanded
digital reach, new consumer campaign, rationalized brand portfolio, new
endorser branding and a robust signage program to help the eighth-largest
US hotel company continue to grow.
In this exclusive video interview, Sonesta's new Chief Marketing and Performance Officer Christopher Trick details how these changes paired with the company's owner-to-owner alignment with its franchisees and hotel owners are helping meet expansion and bottom-line goals at the enterprise and property levels.
Episode sponsored by Sonesta International Hotels: Interview with Christopher Trick