How to make hotels “work” for modern professionals and blended travelers.
ATLANTA — The recent resurgence in business and blended travel grants hotel owners, operators and managers a unique opportunity to rethink their offerings and positioning. With modernized meeting spaces, innovative technologies and greater awareness that they are “meeting ready,” hotels can offer inviting and flexible environments that welcome a diverse range of guests and community neighbors.
Through its “New Day, New Stay” campaign, Holiday Inn balances spotlighting its business and meetings prowess while still accommodating its traditional traveling family guests. More than 70% of the brand’s hotels have at least 2,000 square feet of meeting space, powered by modern planning tools, secure networks and dedicated onsite event teams. And with newly concepted bars and full-service restaurants, Holiday Inn is amplifying its mission to “win the weekday” alongside the weekend.
In this exclusive conversation, Meredith Moore, Vice President, Global Brand Management - Holiday Inn at IHG Hotels & Resorts, discusses the best ways hotels can distinguish and position their unique business travel offerings, and how Holiday Inn is leading the way in “making everyday business happen.”