Partnering with a single, full-service expert with the skill set to support your clients' goals and yours can drive satisfaction, prevent costly mistakes and build ROI.
SCHILLER PARK, Illinois — Are you letting customer satisfaction slip through your fingers? When meeting customers hire outside agencies or marketing companies to develop creative assets for events held at your venue, you gain very little. From the guest experience to multiple-vendor communication, having one partner handle all your venue needs ensures success and creates customer loyalty.
When you partner with a full-service event technology, production and creative services company, you increase your return on investment (ROI) and enhance the experience for all your meeting customers. And as we know, happy customers mean repeat business.
Here are some key factors that demonstrate the business-building advantages of bringing creative services “in-house”:
Why does event content matter?
According to Encore’s most recent Planner Pulse survey, planners are laser-focused on enhancing the quality of content production, personalizing events and developing new ways to engage participants to increase meeting ROI.
Survey results showed:
• 73% of planners strongly agree that content is very important to their events.
• 66% strongly agree they are highly focused on personalization.
Clearly, planners believe quality creative event content delivers desired business outcomes. One way your property can support this is through the installation of temporary or permanent digital surfaces.
Vibrant digital surfaces across a property reinforce messaging in colorful, eye-catching ways. With Encore, you can capture your guests’ attention with an installed LED wall in your lobby, digital signs outside meeting rooms, or permanent digital banners in prefunction areas.
Because the people designing and executing the creative and technical solutions are part of the same team, your customers don’t have to worry about costly errors, like designs not being at the proper ratio or scale
Alan Parente
We have tailored digital branding technology solutions and compelling content packages that streamline your operations, deliver strong messaging and elevate your venue. We install, help maintain, manage and sell these surfaces to your customers, enriching their events and maximizing your ROI.
When your clients aren’t using the LED walls, you can generate incremental revenue by promoting venue specials or displaying sponsored messages.
What is creative event content?
Creative event content encompasses, and goes beyond, digital branding and installations. Full-service creative providers specialize in developing graphic design elements, visual storytelling and creating immersive experiences. Some also may provide strategic event design assistance. A full-service company, such as Encore, can work directly with the customer on their event needs or with you to develop assets for your venue.
Let’s examine the different services available to your meeting and event customers with a full-service in-house creative services partner:
• Content strategy and event design
If your customers are tasked with making an impact, maximizing ROI or launching a brand-new event, they may need help aligning the organization’s mission, vision, core values and goals to the event’s purpose. That’s where a partner like Encore can help. We collaborate with your customers to bring their ideas to life.
As a strategic event design partner, we leverage an innovative approach, deep venue knowledge and decades of expertise to help your customer achieve event success while making you look good.
Do you or your event customers need visually dynamic images or animations for LED walls, banners, in-room monitors or to project scenic elements? Encore Creative Content Studio designs can transform your space into atmospheric, emotionally rich spaces where people can connect, learn and enjoy themselves.
Leverage our expertise for ways your property can generate greater impact and emotional connections with your guests through technology installations and creative design. From interactive seating charts, engaging scripts and thought-provoking infographics to hyperreal or unreal visual backdrops and personalized event videos, we will work with you or directly with customers to identify the story they want to tell and the best way to translate that into a visually and emotionally engaging experience.
Our experience producing events in more than 2,200 venues around the world helps meeting and event planners implement the most current experiential design and leading-edge technologies to go beyond what they thought possible. The result: happy customers and memorable, impactful events that translate into repeat business.
• Graphic and immersive design solutions
Encore Creative Content Studio delivers like a full-service agency. That means we can design and present on anything your customer needs to enhance, elevate and brand the event experience. It replaces the need for an outside vendor and all the extra meetings, communication challenges or additional workflow coordination and dependencies that might involve. They — and you — get a single point of contact rather than a patchwork of relationships.
Promoting creative solutions to your customers makes their events — and you — look good. Think about the last broadcast you watched. All those animated transitions and lower‒third credits are creative elements that make general sessions and hybrid events look polished and professional. Encore provides these static and motion graphics, and more. We can install LED banners or scenic LED walls to surround the audience with engaging content, designed to inform, entertain and impress.
For breakout sessions, planners often want to reinforce the look and feel of their event, especially if they’re not the sole event on-site. We can develop custom PowerPoint templates or entire advanced presentations for speakers and sponsors that build off the event’s brand identity. Our custom solutions support events of all sizes and budgets
Want your venue to wow? Encore Creative Content Studio illustrations or videos combined with LED walls or installations can transport meeting and event guests to any place in the world.
No matter the event theme or expectation, Encore will work with your customer to make their dreams a reality.
All these creative elements can enhance your customer’s brand, the visual appeal of your venue and the audience experience. That’s a recipe for event and customer success.
What is the upside of promoting in-house creative services?
Partnerships of this type also benefit your guests, streamlining operations and de-stressing the planning process.
Working with a partner who can provide creative direction, end-to-end concept, design and execution, as well as the technology to display it all eliminates potential compatibility issues. Because the people designing and executing the creative and technical solutions are part of the same team, your customers don’t have to worry about costly errors, like designs not being at the proper ratio or scale. Planners can rest assured, knowing that assets will be designed to specification and are easy to obtain, on time and on budget.
When planners work with Encore, we coordinate all the deliverables our creative, technology and production teams are developing for that event. This benefit could be achieved by having the same firm manage both content and technology, resulting in fewer meetings, increased accountability (less finger-pointing) and higher customer satisfaction. And, as you know, when overall satisfaction (OSAT) scores rise, so does repeat business and referrals.
Our intense focus on delivering customer success is one reason why our OSAT scores continue to improve year-over-year. When vetting potential in-house partners, ensure they are able to say the same thing.
Alan Parente, vice president, creative services, Encore
The views and opinions expressed in this content do not necessarily reflect the opinions of Hotel Investment Today by Northstar or Northstar Travel Group and its affiliated companies.