Resolute Road Hospitality's Gary Horton highlights proactive owner, brand, and guest alignment strategies that build project-wide success.
LOS ANGELES ─ Resolute Road Hospitality President Gary Horton takes an in-depth look at how 2026’s business climate is changing the scope and strategy of third-party management companies. The biggest shift is a return to fundamentals and “true hospitality.” In this exclusive interview at the Americas Lodging Investment Summit (ALIS) 2026, Horton details the tactics, operational advances and people-first philosophy that achieve healthy outcomes across cycles. He outlines a new role for management companies as the center points that bridge the alignment of owners, operators, and brands. Horton explores the management company's role as both a fiduciary and an operations partner to the owner, weighing decisions against the owner's thesis and goals for the property. “We need to be profitable, but how do we do that? This industry is about people. The demonstration of true hospitality is what will conquer 2026,” Horton concluded.