FIFA World Cup’s forecasted $1.1 billion economic impact marks the start of a transformative era for Los Angeles, hotel investors.
Los Angeles is preparing to welcome the world as a series of major sports and cultural events place the city in the global spotlight. It’s also positioned to leverage this golden moment to show a worldwide audience the full menu of reasons visitors and hotel investors should make LA a “must” destination. Listen in as Adam Burke, president & CEO, of the Los Angeles Tourism & Convention Board (LA Tourism), talks about the lift of the Los Angeles Convention Center expansion and modernization project, shifting compression dynamics, and how a nimble range of flexible, infill initiatives will keep heads in beds and boost ROI across cycles.