The nation's first extended stay hotel brand enters a new decade with growth, brand and market strategies that aim to keep it on top.
CHARLOTTE, North Carolina ‒ Extended Stay America, a pioneer and leader in the extended stay segment, celebrates its 30-year anniversary of providing affordable, comfortable accommodations for guests seeking long-term stays. Since opening its doors as the United States' first extended stay hotel brand in 1995, Extended Stay America has remained committed to meeting the unique needs of extended stay guests — a commitment that has made it the leader and innovator in the industry.
“For three decades, Extended Stay America has been exclusively dedicated to serving extended-stay travelers with affordability, convenience, and genuine care,” said Greg Juceam, president and CEO, Extended Stay America. “We know who we are, we know what works, and we are proud to be the trusted choice for those who need a place to call home for long hotel stays. As we look forward, our focus remains on strengthening our brands, welcoming new properties, and expanding our reach to continue positively impacting guests, franchisees, and the communities we serve.”
Over the past 30 years, Extended Stay America has continually evolved to meet the changing needs of extended-stay travelers while maintaining its position as the only hotel brand exclusively focused on this segment. Building on its legacy, the company introduced Extended Stay America Premier Suites in 2021, offering guests a premium extended-stay experience, and Extended Stay America Select Suites in 2022, designed for value-driven stays. These brands have contributed significantly to the company’s strong pipeline of new openings, reinforcing its leadership in the extended-stay segment.
Extended Stay America launched as the nation's first extended stay hotel brand in 1995 and remains the only company focused exclusively on this dynamic segment.
With franchisees having more than 50 new construction Extended Stay America hotels scheduled to open in the next few years, primarily under the Premier Suites brand — which will celebrate the opening of its 50th property next month — the company’s growth trajectory is robust. Many developers who have completed one property will be building more, highlighting the strength of Extended Stay America’s business model and value proposition.
This last year has marked unprecedented growth for Extended Stay America’s franchising program, with the number of franchise owners more than doubling and the system expanding to over 125 franchise hotels. With a robust owned and operated portfolio of approximately 600 hotels, Extended Stay America understands the challenges franchisees face firsthand and remains a trusted partner, offering programs and policies built on owned experience.
“We are excited to welcome new franchisees to our family as we continue to build on our three decades of industry expertise,” said Mark Williams, managing director, franchise development, Extended Stay America. “Extended Stay America offers a proven business model, strong brand recognition, and unwavering support in delivering the unique amenities and value our guests expect. Our track record speaks for itself, and we look forward to driving more opportunities for our franchisees.”
As Extended Stay America looks toward the future, it is continuing to invest in its people, properties, and programs to strengthen its leadership position in the extended stay segment. Extended Stay America is committed to growing its brands, fostering owner success, and meeting the evolving needs of extended stay travelers nationwide.
Juceam added, “Extended Stay America’s journey is only beginning. With three decades of success behind us, we are energized for the road ahead.”
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