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Combine teams’ strengths to reach profit goals

PLANO, Texas ─  Aimbridge Hospitality’s Chief Commercial Officer Allison Handy drills down on how commercial strategy is leveraging hotel sales, marketing and revenue management expertise to achieve profitability goals. She details the expanded upside of aligning all three teams, enabling management to capitalize on the most effective driver for each opportunity as it arises. Drawing on nearly a decade’s experience, Handy delves into how data-driven integration allows for more accurate proactive planning and faster reaction to intra-day challenges or pop-up possibilities that can make or break performance. Find out how this ROI-forward approach can optimize profits across segments, cycles and brands.