NATIONAL
REPORT — There has been a steep decline in government travel because of
fast-moving federal policy changes and massive cuts, which is causing a
significant demand disruption in the U.S. hotel industry, according to a new
study published by Bethesda, Maryland-based Kalibri Labs.
The study
showed that 76% of 334 U.S. markets reported year-to-data declines in
government per-diem transient room nights, while total U.S. government per-diem
transient bookings are down 9% YTD and future bookings 20% below 2024 levels.
The
high-dependency and high-volume Washington, D.C., market is taking the biggest
hit with a 20% YTD drop in government per-diem bookings and a
44% decline in 30-day future government per-diem bookings through April 4.
“Federal
policy is reshaping travel patterns in ways that directly impact business
planning and hotel profitability. We have always seen muted travel growth
during times of economic uncertainty and the duration and extent of the
disruption is not yet known,” said Cindy Estis Green, co-founder and CEO of
Kalibri Labs. “However, to navigate this evolving landscape, commercial teams
need a granular, real-time view of demand. Precision—not broad targeting—will
define the winners in today’s hospitality market. Consumers and businesses will
always return to traveling, but the short-term decisions made to manage this
turbulent period are critical as they can affect long-term hotel results for
years to come.”
Kalibri
studied performance data from over 35,000 hotels from January 2024 to early
April 2025. The study reveals the current impact of federal funding changes and
macroeconomic uncertainty on the U.S. hotel industry.
Overall, the
study found that U.S. hotel markets are showing mixed performance. Of the 334
markets in the study, 53% saw YTD declines of up to 22%, while 47% remained
flat or improved. Total U.S. room night volume is down 1% year-over-year, with
future bookings pacing 4% below 2024.
According to
Kalibri, the findings underscore mounting pressure on hotel performance,
particularly within the government and corporate travel segments. The data has
significant variations by segment, chain class and location, indicating that
while some markets demonstrate resilience, most are experiencing notable
contractions — both in government bookings and broader rate categories.
The study
noted 137 growth markets where demand rose between 1% and 31% YOY, with top
performers including Valdosta, Georgia; Asheville, North Carolina; Spartanburg,
South Carolina; Abilene, Texas; and Midland, Michigan. It also noted 22 markets
that showed significant declines between 10% and 22%, including Wichita Falls,
Texas; Atlantic City, New Jersey; Bowling Green, Kentucky; Greensburg,
Pennsylvania; and Niagara Falls, New York.
Among the
334 markets, approximately one-third have bookings that are higher than 2024
levels for the upcoming 30-day period, with future bookings ranging from 1% to 63%
higher than 2024. At the same time, almost two-thirds reflect future
reservations that are below 2024 levels, with deficits ranging from -1% to 48%
compared to 2024. Underperforming markets include Branson, Missouri;
Greensburg, Pennsylvania; the Texas West Area; Missoula, Montana; Wilmington,
Delaware; and Bloomington, Illinois.
Government-related
travel down
The study
found that government-related travel has been disproportionately affected by
all the demand segments, with actual transient per diem bookings down 9% YOY.
Corporate transient travel (actual) has also declined by 4% YOY. In addition,
the outlook for both segments remains negative, with 30-day future bookings
pacing down 20% for government and 4% for corporate travel compared to last
year.
More than
76% of all U.S. markets experienced a year-over-year decline in actual room
night demand for transient per-diem government business through early April
2025. However, 39 markets recorded growth of 10% or more compared to the
corresponding period in 2024. Some of the more significant shifts can be
attributed to unusual weather events, natural disasters or other anomalous
regional events like the Presidential Inauguration. When looking at future
bookings, 76 markets appear to have growth in their future bookings of 10% or
greater than the corresponding period in 2024 while 231 of the markets are
showing a decline.
For
top-volume or government-reliant markets, most markets have experienced YOY
declines in both performance and bookings 30 days into the future. Washington,
D.C., has a 20% decline YOY and a 44% decline for 30-day bookings. The Hawaiian
Islands (-27%) and Las Vegas (-13%) reported similar downward trends for YTD
government room nights while Los Angeles posted gains, most likely from
disaster-related activity.
Santa Fe,
New Mexico, and Huntsville, Alabama, faced the most significant YTD losses of 34%
and 28% for government-reliant markets, respectively.
Hotel
performance varies widely across chain classes, with economy and midscale
properties experiencing a 1% to 3% drop in actual demand, upper midscale hotels
reporting a 1% decline, and upper-tier hotels posting flat to slightly negative
performance. Purpose-built extended stay brands, both lower and upper tier, are
showing relative strength.