PHOENIX – The word of day at the Lodging Conference on Monday
was “stuttering.” So said STR|CoStar Head of Analytics Isaac Collazo as he explained
that the U.S. hotel industry is currently selling 2,800 less rooms per day
versus a year ago.
While most panelists on stage put more upbeat spins on their
outlooks for performance, development and M&A, more privately developers,
lenders and brokers said it is hard for deals to make financial sense today with
debt cost 50% higher than 2022. Nonetheless, the optimism wasn’t presented as
false and was not without its merits.
Lodging Econometrics JP Ford said construction pipelines are
more robust that widely reported with developers building smaller hotels and
more of them.
HVS President for the Americas Rod Clough said the struggling
economy and midscale segments present good opportunities for acquisition,
suggesting clustering where possible and upbranding to transform values.
CBRE Hotels Senior Managing Director Andrea Grigg said F&B
revenue, a focal point for operators trying to drive top line revenues, is up
4%. And while EBITDA through July was -3.5%, Grigg implored the audience to
push back on what will like be conservative budgets to have a better chance to
drive revenue growth even further.
When conversation turned to debt, JLL Americas CEO Kevin
Davis made an interesting observation about the robustness of hospitality debt
markets. He said post-GFC (Great Financial Crisis), there’s been an incredible
amount of capital raised in the private equity markets. “You have debt funds
that are particularly active in the space, and there’s more capital than there
are deals,” he said. “So, lenders have gotten increasingly aggressive. We’ve
seen cap rate expansion over the past 12 months. But you know, it’s
interesting. We’re getting to a point where debt yields and cap rates on some
assets are starting to converge in such a way that it makes a heck of a lot
more sense for a buyer to refinance and own the upside, as opposed to sell
right at a cap rate that’s relatively close to the debt yield where you can get
a loan.”
Economist perspective
The main attraction of the morning was the annual economic
outlook presented by Bernard Baumohl, chief global economist with The Economic
Outlook Group. He didn’t hold any punches.
He called the current environment a bizarre moment in U.S.
economic history, stating it is next to impossible to predetermine the course
of economy with any accuracy beyond a few months. “We have strayed so far away
from the norms of economics, politics and the law that it’s virtually
impossible to predetermine the course of the economy with any degree of
confidence or accuracy – at least beyond the next couple of months,” he
exclaimed.

If the U.S. economy was a movie, you’d hear the Jaws theme. You’d have the feeling something is going to break.
Bernard Baumohl
As he continued to take issue with a variety of Trump administration
economic policies, Baumhol added, “If the U.S. economy was a movie, you’d hear
the Jaws theme,” he said. “You’d have the feeling something is going to break.”
He called the tariffs a “terribly flawed idea,” he decried
the attack on the Federal Reserve, took a stance against the H-1B visa fee
policy and said consequences of the current government shutdown could also shut
down travel if air traffic controllers walk off the job. In fact, that was the straw
that broke the last government shutdown.
All that said, Baumohl is not expecting a recession any time
soon, even with all the unknowns that come with the Trump administration.
He said there is no evidence of a pending recession and
expects GDP growth of 2.4% next year, followed by 2.8% in 2027 and 2.6% in
2028.
He said consumers are still spending and capital investment
in AI and its energy-related products remain an economic stimulus.
Consumers could have a better year in 2026 due to pending
new tax benefits, Medicare credits and interest rate drops, which might be a
boost when Fed Secretary Jerome Powell’s term ends in May.
Among his closing comments, Baumhol suggested keeping a
close eye on next year’s midterm elections. If the Democrats take control of either
side of the Congress, he said President Trump might have to reverse course on some
of his economic plans.