More leaders join ALIS DESIGN+ agenda

NATIONAL REPORT – With the upcoming launch of ALIS DESIGN+ on January 24, just before ALIS concludes at the JW Marriott at LA Live, the program continues to take shape with the addition of Larry Traxler, Hilton’s global head of architecture and design, to one of the general sessions.

Starting at 3:55 p.m. on the 24th, Traxler is scheduled to join Thatcher Brown of Marc-Henry Cruise Holdings, the joint owner and operator of Four Seasons Yachts; Jason Cruce of Starwood Capital; Amy Michael Kelly of Hatteras Sky; Michael Suomi of Suomi Design Works; and Homi Vazifdar of The Canyon Group to discuss brand extensions, private enclaves and wish-list experiences, ranging from urban treehouses to novel escapes. Moderators Raj Chandnani of WATG | Wimberly Interiors will lead a discussion about consumer demand for experiences beyond the traditional hotel template and how it has expanded the definition of hospitality. Get the ‘how to” on the secrets behind uncharted experiential investment and design.

Throughout the two-day program, panels will dig deeper into the earlier phases of hotel projects and focus on how to deliver more ROI. To register, click here.

This new conference and trade fair will feature distinguished thought leaders from hotel ownership, investment, development, design, procurement, construction, architecture, and consultancy coming together for a discussion on the industry’s future. Attendees, speakers, and moderators will engage in forward-looking conversations, diving into best practices and pioneering solutions that elevate creativity, ingenuity, and financial success.

The event is already attracting leaders like Marriott International CEO Anthony Capuano, who will give the c-suite perspective on the value of design in the race for ROI, delving into the business-building upside of architecture, design, and construction.

Industry leaders such as Maki Bara of Chartres Lodging Group and Outrigger Hospitality Group President and CEO Jeff Wagoner will share their playbooks for how to put architecture and design to work to grow market share, maximize ADR, and monetize every square inch of hotels’ interior and exterior real estate.

Other presenters include design and construction executives from the likes of Ennismore, IHG Hotels & Resorts and Virgin Hotels, as well as Davidson Hospitality and Sonesta International Hotels Group, who will discuss topics ranging from how to succeed with renovations, repositionings or conversions, to brand extensions and red-hot outdoor spaces. Development and investors adding perspective to conversations will come from Starwood Capital, Canyon Equity, Highgate, Accor and others.

From PIPs to prototypes, find out from the forward-thinkers who are literally writing the (brand) book for everything from luxury concepts and brand extensions to what owners and designers can expect from next-level standards and storytelling for a new generation.

There will be “best practice playbook” sessions for architecture construction, purchasing, and technology with tips on to cut through red tape, improve team communication, and protect project capital in the here and now. Learn how to capitalize on breakthroughs in materials and technology that will revolutionize development, architecture and construction.

There will also be a session entitled “Game-ChangeRs+: Women Executives Strategize the Future of Hospitality” with Maud Bailey, who is CEO of Sofitel, MGallery & Emblems for Accor; Mary Beth Cutshall, founder and managing partner, Amara Capital Group; and Crystal Vinisse Thomas, vice president and global brand leader, Lifestyle & Luxury Brands for Hyatt Hotels Corp. Gain insights on what’s ahead for the hospitality investment and design world from the leaders who are shaping it. Get a sneak peek at the next cultural signposts and share their innovative approach on how to best to capitalize on the changes for 2024 and beyond.

ALIS DESIGN+ provides unparalleled access to groundbreaking people and products poised to redefine the industry’s landscape. The goal is to forge cutting-edge solutions that amplify innovation and maximize the bottom line.

ALIS DESIGN+ will be a pivotal hub for hotel architecture, construction, and design and it assembles industry luminaries, propelling them to exchange insights, inspire innovation, and revolutionize design's role from mere cost to a profit generator.

Drawing from ALIS’ acclaimed legacy, ALIS DESIGN+ mirrors The BHN Group’s core conference that has empowered hospitality investors and developers for over 20 years. This unique conference is a nexus for leading hotel investors, enabling impactful design conversations that reshape business strategies. Its boutique atmosphere sparks dynamic interactions, fostering networking and knowledge-sharing through engaging sessions and social by clicking here, and be a part of the inaugural ALIS DESIGN+.