Kokomo Capital’s plans for Anagram brand

ROME – Zug, Switzerland-based investor Kokomo Capital has acquired for an undisclosed amount a historic building on Via dei Mille, steps from Piazza dell’Indipendenza in the heart of Rome, to reposition and operate under its lifestyle hotel brand Anagram, which debuted in Munich in February and is set for further expansion with deals under negotiations in Germany, Italy, and Portugal.

Kokomo Capital CEO Alexander Hass told Hotel Investment Today, “We’re a new player with a long-term mindset and a hands-on, entrepreneurial approach. We’re actively looking for opportunities—whether it’s families looking to sell, co-investors with aligned values, or lenders seeking reliable partners,” said the 15-year industry veteran and former investment manager at Limestone Capital and vice president of operations at their Aethos brand. “Our model is built around quality assets, operational control, and the ability to move decisively. While we’re early in our journey, we’re here to build something lasting—and we welcome any conversation with like-minded partners.”

Hass said Kokomo, backed by two institutional investors, alongside a group of HNWIs and family offices, closed a capital round at the end of last year and has the equity base to fund deals. “That said, we remain open to co-investment interest on a deal-by-deal basis,” he continued. “We also welcome conversations with lenders—while we’re a new name in the market, we’re highly experienced and focused on delivering attractive returns.”

Kokomo’s goal is to grow to eight hotels over the next three to five years, focusing on urban European locations or city-adjacent areas where they already operate, with no current plans for resort destinations.

Hass added that Anagram is also available as a lease option for owners seeking an operator willing to commit capital and share in the upside.

Kokomo fully manages all properties in-house. The core brand team currently consists of five people, with further hires planned as they scale.

Kokomo is targeting an ADR of €250 in Rome. Across our portfolio, Hass said Anagram properties typically operate between €200 and €300, depending on market and seasonality.

The building in Rome, acquired from a local family with a long-standing background in hospitality, had already been converted into a hotel, but it never opened to the public. Hass said Kokomo plans to open the property mid-next year following a full repositioning as a boutique hotel tailored to modern travelers seeking design, authenticity, and local connection. “We’re investing a low double-digit million euro amount into the renovation,” he said.

Hass called the Rome deal a meaningful first step for Kokomo Capital and a strong signal of the kind of opportunities it’s pursuing. “Rome is one of the world’s great cities yet remains surprisingly underserved when it comes to thoughtfully run, lifestyle-driven hotels,” he said. “We see long-term value in well-located, character-rich properties like this one, especially when paired with a hands-on operating model. With Anagram, we aim to build a brand that delivers both strong returns and memorable stays. This is just the beginning.”