The
261-key Virgin Hotel Atlanta at Centennial Yards will open in 2027 in the
city’s $5 billion, 50-acre mixed-use development.
ATLANTA — A
joint venture with Los Angeles-based CIM Group, Atlanta-based Centennial Yards
Co. and Boston-based Drew Co. is developing the 261-key Virgin Hotel Atlanta at
Centennial Yards.
Scheduled
for a 2027 debut, the hotel will serve as a cornerstone of Centennial Yards’
Entertainment District, the $5 billion, 50-acre mixed-use development spanning
approximately 470,000 sq. ft. in downtown Atlanta.
Centennial
Yards is adjacent to Mercedes-Benz Stadium and State Farm Arena and will
already have major tenants like Live Nation and Cosm announced.
“Virgin
Hotels brings a bold blend of energy, personality, and world‑class hospitality,
and we’re proud to welcome their first Georgia location to Centennial Yards,”
said Brian McGowan, president of Centennial Yards Co. “With The Drew Company’s
established presence in Atlanta and their partnership every step of the way, we’ve
been able to bring this vision to life — creating a vibrant district that
celebrates connection, culture, and the future of downtown.”
The
hotel will feature Virgin’s signature ‘Chambers’ concept, with each room
offering a multi-functional space.
“We’re so
excited to bring Virgin Hotels to Atlanta,” said Joe Margison, CEO of Virgin
Hotels. “In Centennial Yards, we’ve found a partner that shares our vision for
a vibrant, welcoming neighborhood. With Virgin Hotels Atlanta, we want to bring
our signature mix of heartfelt service, bold design and playful spirit to a
property that feels rooted in Atlanta and perfectly matched to the energy of
Centennial Yards.”
This is the
second major development in downtown Atlanta for The Drew Co., which developed
and manages the 976-key Signia by Hilton Atlanta, which opened in 2024.
“While we
were completing the nearby Signia by Hilton Atlanta, we witnessed firsthand how
transformational CIM Group’s plans for Centennial Yards would be and knew that
we wanted to be a part of this once-in-a-lifetime opportunity. We are thrilled
to announce our involvement in the project and introduce Virgin Hotels to the
Atlanta market — a perfect fit for the Centennial Yards Entertainment District
to showcase all that Downtown Atlanta has to offer while bringing its own
unique, cheeky identity and energy to the area,” said John Drew, CEO of Drew
Co.
The Virgin
Hotel Atlanta at Centennial Yards will feature a ground-floor lobby bar, a
signature restaurant and pool bar and a rooftop bar and lounge. The hotel will
also include a wellness center, a large pool deck with 10 private cabanas and
approximately 2,900 sq. ft. of flexible meeting space across three rooms.
Centennial
Yards Co. was created by CIM Group to act as the owner and master developer of
Centennial Yards. The entertainment district will feature a 5,300‑seat Live
Nation venue opening in 2027, as well as a number of signature restaurants.
“There is
something extraordinary about the destination we’re creating in downtown
Atlanta,” said Shaul Kuba, co-founder and principal, CIM Group. “Virgin Hotels
brings a level of excellence that complements the experiences we’re building
for travelers and the local community.”