Latest news: Four Seasons update; Parable launches; Shatterproof raises $2.1M

Four Seasons Jacksonville update. Chicago-based Shanna Collective and Jacksonville, Florida-based Iguana Investments are developing the Four Seasons Hotel and Residences Jacksonville, scheduled to debut in 2027. The project will include a 170-key hotel and 26 private residences and will also have direct frontage to a 78-slip marina. The project has launched residential sales in partnership with Douglas Elliman.

Parable Hospitality launches. Aliso Viejo, California-based Parable Hospitality has launched as a new hotel management platform. The company said rather than applying a standardized operating model, it organizes operations around the individual story, place and potential of each property. At launch, Parable Hospitality oversees more than 30 independent, lifestyle, soft-branded and branded hotels across destinations in California and Hawaii. Expansion is underway into select markets in the Western U.S.

Shatterproof raises $2.1M. Shatterproof, a national nonprofit organization and leader in transforming how the health care system addresses and treats substance use disorder, honored Anthony Capuano, president and CEO of Marriott International, with the 2026 Shatterproof Hospitality Hero Award on January 27, 2026, during the Ninth Annual Shatterproof Hospitality Heroes Reception, held in conjunction with ALIS in Los Angeles. The hospitality companies gathered helped raise an all-time high of $2.1 million for the event. Shatterproof was founded in 2012 by Gary Mendell, co-founder of HEI Hotels & Resorts, who lost his son Brian to addiction in 2011 and now serves as Shatterproof’s chairperson emeritus.

Extended-stay occupancy at 12-year low. Despite the fastest quarterly demand growth in 2025, the accelerating increase in supply sank extended-stay hotel average occupancy to its lowest fourth-quarter level since 2013, excluding pandemic-impacted 2020, according to The Highland Group. However, decelerating RevPAR losses towards year-end indicate that the resumption of RevPAR growth is approaching. “The moderation and distribution of extended-stay hotel supply growth, as well as the performance of the overall hotel industry, will be key factors in the timing of a return to positive change in total extended-stay hotel RevPAR,” said Mark Skinner, partner at The Highland Group.

Palm acquires in South Florida. Toronto-based Palm Holdings has acquired the 199-key Delta Hotels by Marriott West Palm Beach in South Florida from an undisclosed seller for an undisclosed price. Kabani Hotel Group brokered the off-market transaction. Originally acquired two years ago as a Holiday Inn, the property underwent a renovation and brand conversion to Delta Hotels by Marriott.

Winnipeg hotel sells. TriCan Advisory has acquired the former Maryland Hotel in Winnipeg from Amarjeet Warraich for an undisclosed amount. The new owner plans $3-4 million in renovations and a new restaurant. The 60-key hotel is closed for now, and renovations are expected to take three to four months to complete. Warraich bought the hotel in 2003, which was known as the Maryland Motor Hotel and Maryland Hotel for decades before it was rebranded around 2012, first as an Econo Lodge and, most recently, as a New Lodge.