Aspen Hospitality bringing Little Nell to NYC

NEW YORK CITY -- Years in the making, the owners of Rockefeller Center in New York City, the Chicago-based Crown Family and New York-based Tishman Speyer, have reached a deal with Aspen Hospitality to acquire and open in 2026 a 130-room Little Nell Hotel on 10 floors of vacant office space above NBC ‘Today’ studios. The terms of the deal have not been disclosed.

With a restaurant and rooftop bar, this will be the second Little Nell, following the iconic flagship in Aspen, Colorado. 

A representative told Hotel Investment Today that Aspen Hospitality has planned for years to bring the Little Nell to Rockefeller Center. It is also worthy of note that Aspen Hospitality is controlled by the Chicago-based Crown family.

When asked how the Little Nell brand will play in New York City, a spokesperson for Aspen Hospitality said, “The through line is quality. We aim to bring the same best-in-class Little Nell experience people know and love to the heart of New York City.”