Wyndham passes 100 open in Mexico

INTERNATIONAL REPORT —Wyndham Hotels & Resorts now has over 100 hotels open across Mexico. The achievement caps a period of steady expansion in one of the company’s key international markets, where in just five years, it has nearly doubled its footprint.

With a presence in more than 50 cities and 15 brands and a strong multi-brand pipeline of additional hotels under development, Wyndham said Mexico plays an important role in the company’s international strategy.

“Mexico continues to be an important market for Wyndham, and our brands continue delivering the performance owners and strategic partners rely on,” said Gustavo Viescas, president, Latin America & the Caribbean for Wyndham. “That momentum is opening doors for us to grow in high-potential locations across the country. As we add new hotels, we’re staying focused on delivering exceptional guest experiences and supporting both Mexico’s iconic and quickly emerging destinations.”

The company has built scale by growing across its distinct segments, including midscale, upper-midscale, soft-brand independents, all-inclusive, and upper-upscale resorts, such as the introduction of Wyndham Alltra in 2021.

Wyndham has continued to accelerate its presence in Mexico through the long-standing collaboration of key operating partners who have driven growth for many years — particularly across primary and secondary urban destinations. Groups such as Alzen, with more than 1,300 rooms; Bel Air, with more than 700 rooms; as well as Optima, Grupo Hola, FibraHotel and Fibra Inn, have each played a critical role in strengthening Wyndham’s Mexican footprint.

At the same time, the company has expanded further through a series of multi-hotel partnerships that continue to broaden its reach across the country and beyond. Among them:

Grupo MX Hotels: The company is a leading force in Mexico’s hospitality sector and parent of Hotels MX, strengthened its long-term growth by partnering with Wyndham last year. The agreement added over 800 rooms from 15 hotels to the Trademark Collection by Wyndham, expanding the brand in key markets.

Decameron All-Inclusive Hotels & Resorts: In 2023, Decameron partnered with Wyndham, adding more than 2,600 rooms across nine all-inclusive resorts in Latin America, including three in Mexico.

Viva Resorts by Wyndham: Viva Resorts, a long-term partner, operates nine all-inclusive resorts totaling 3,700-plus rooms in Mexico and the Caribbean, including two in Playa del Carmen. All are part of Wyndham's Trademark Collection.

Palladium Hotel Group: In 2022, Palladium allied with Wyndham, bringing over 12 upper-upscale and luxury resorts in Mexico and the Caribbean to the Registry Collection. The alliance grew in 2024 to add five more resorts in Spain.

“Mexico remains one of our most active development markets. Owners value the strength of our brands, the reach of our commercial engine, and the hands-on support of our teams,” said Maria Carolina Pinheiro, vice president, development, Latin America & the Caribbean for Wyndham. “As long-term interest continues growing in both established and emerging destinations, we’re continuing to expand alongside owners and partners who recognize Wyndham as the right fit for their next chapter.”