Starwood Hotels comes to U.S. market with a bleisure product that
offers a different way to conduct business.
SUNNYVALE, California – After making a big splash in January
announcing the revival of Starwood Hotels, one of its three brands, whimsical Treehouse
Hotels, has officially opened in the U.S. the Treehouse Hotel Silicon Valley in
California. This marks the third hotel open for the brand with a property in
Manchester, England, having just joined the first hotel in London.
Starwood Hotels would not reveal cost per key or projected
ADR, but did tell Hotel Investment Today it will “play at the higher end of the market.” On the hotel website,
a king room for May 13 was listed at a discounted rate of $538.
“Treehouse Hotels bring together all the things we crave but
rarely make space for—nature, spontaneity, fun and games, and a little bit of
nonsense,” said Starwood Hotels Founder and Chairman Barry Sternlicht. “Silicon
Valley didn’t need another sleek hotel. It needed something human. So, we built
a one-of-a-kind hideaway that invites you to climb up, branch out, and live
more freely. It’s a place you’ve never been but have always belonged.”

Entry into Valley Goat restaurant from James Beard Award–winning chef Stephanie Izard
With a approached defined by maximal comfort, loads of
sensory delights, “carefreedom” and an analog space that still knows how to
plug in, the hotel is set on a reimagined orchard once lined with grapevines
and fruit trees and pays homage to its agricultural roots, dotting the
landscape with citrus groves, gardens, preserved oaks, and newly planted native
trees.
The design focuses on richly layered textures, cheeky
vintage finds, and handcrafted objects with a story.
For likely business travelers to the region, accents like
firepits are included to encourage brainstorming.
“Treehouse Hotel Silicon Valley isn’t about buttoned-up
boardrooms—it’s about unbuttoned ideas,” said Starwood Hotels CEO Raul Leal.
“We designed this place for connection, creativity, and a better way to do
business. It’s a stay that works, in every sense.”
Witty vibe
The arrival has guests passing a 1967 Volkswagen Beetle a
hand-painted mural by artist Aquarela Sabol winds through public spaces.
Records are stacked behind the DJ booth. Salvaged wood becomes sculptural
furniture. Textiles are custom, colorful, and full of soul. Cozy corners and
intimate nooks dot the property.
The hotel is debuting with 111 guest rooms and suites. Room
types have names like Perch King and Clubhouse Suite. The vibe is intended to
be laid-back, witty, and quietly luxurious.
The design mixes natural materials and artisan pieces with
creature comforts like farm-style desks that encourage sketching, journaling,
and snacking. Some rooms have patios; others come with built-in reading nooks
and soaking tubs. All are outfitted with natural cotton robes, custom
refillable bath products, and minibars stocked with locally made treats.
Localized F&B
For F&B, ingredients come from nearby farms and menus
change with the seasons.
Valley Goat, from James Beard Award–winning chef Stephanie
Izard, whose restaurants include Girl & the Goat and Cabra, dishes are crafted
a shareable, globally inspired makes the most of the region’s produce—think
avocado dip with chili-lime crunch, goat empanadas, and sticky toffee plantain
cake. It’s all served in a space filled with hand-painted goat art, vintage
decor from local flea markets, and a soundtrack that leans more vinyl than
algorithm.
The Backyard Café features Bluestone Lane coffee, breakfast,
and light bites. At the seasonal Beer Garden, there are 32 rotating taps of
local brews alongside biodynamic wines, plus lawn games and live music
programming. Guests can also order straight to their room (or pool lounger)
from the all-day in-room takeout menu.
Treehouse Hotel Silicon Valley has 7,750 square feet of
event space designed for everything from tech summits to weddings to
last-minute brainstorming sessions under the stars. There are flexible
boardrooms and event spaces, including a barn, a outdoor terrace, and a
sweeping lawn.
Rotating fun
Guests might stumble on a book swap house or Wonky Ones
Market, with a rotating selection of quick, healthy snacks. There’s a rotating
calendar of events, from backyard brunch parties to guest DJ sets to hands-on
workshops like pottery making or terrarium planting. There are also complimentary bikes for
exploring nearby Baylands Park.

The Beer Garden has 32 rotating taps of local brews alongside biodynamic wines.
The hotel also offers in-room craft kits, curated playlists,
and vinyl record players available on request.
Sustainability quotient
The hotel is reimaged former corporate campus—and before
that, an orchard.
Adaptive reuse of the site meant saving mature trees with the
landscape designed to honor the region’s historical ecology.
Over 120 existing trees were preserved during construction,
while more than 300 native trees (including redwoods, toyon, and redbud) were
newly planted.
The hotel was also designed with upcycling, biodiversity,
and low-impact living at its core. Half the property is irrigated with recycled
water; all irrigation uses moisture meters and weather sensors to reduce waste.
Showers and faucets are equipped with low-flow fixtures. Guest corridors are
stocked with water refill stations to reduce plastic waste, and single-use
items are nowhere to be found.
Kitchens and bars adhere to zero-waste principles, with
composting programs and ingredient sourcing from local partners. Any surplus
food gets rerouted to local nonprofits through Copia, supporting the
surrounding community and reducing landfill impact.
Treehouse Hotels debuted in 2019 and has additional
locations in the works—including Brickell (Miami); Riyadh (Saudi Arabia); and
Adelaide (Australia).