Remington changes name to reflect new opportunities

Remington Hotels has rebranded to Remington Hospitality to take advantage of opportunities emerging in new segments such as wellness resorts, glamping, non-traditional lodging and other complex environments with high volume beverage and food components.

For example, Remington Hospitality President Chris Green told Hotel Investment Today that Remington is engaged in a one-of-a -kind wellness retreat in California, and a number of non-traditional projects in the U.S. and Caribbean.

”Remington Hospitality captures the essence of who we are,” Green added. “We are no longer just the best hotel manager, but an evolving organization focused on current and emerging verticals in hospitality. Our goal of being the best never changes, it has just expanded… Deal flow in these emerging sectors is robust and we are uniquely positioned to take advantage of it.”

While the company’s primary hotel logo will remain the same, Remington’s website and social media accounts have been updated to reflect the new brand.

“In the last few years, we have added a lot of independent hotels, continued to get great traction with non-traditional hotel lodging, have doubled down on wellness travel, and have seen our beverage and food revenues exceed most restaurant companies,” said Remington Hospitality CEO Sloan Dean. “It is a natural evolution that Remington Hotels becomes Remington Hospitality.”