Prism leases 10 Sonders for Belvilla brand

NEW YORK CITY – Prism (formerly Oyo) has secured leases on 10 Sonder properties through the Sonder bankruptcy process to launch its Belvilla brand short-term rental and apart-hotel brand in the U.S. The launch marks Belvilla’s first operational presence outside Europe and introduces its lifestyle-led, technology-driven hospitality model to the U.S. market.

Prism selectively secured 10 properties out of 79 assets on offer. The properties secured include:

• Court Square — Long Island City (Queens), New York
• The Industrialist — Brooklyn, New York
• RailSpur — Seattle, Washington
• The Schaeffer — New Orleans, Louisiana
• Skyline — Denver, Colorado
• The Queen — Philadelphia, Pennsylvania
• East 5th — Austin, Texas
• Ida — Phoenix, Arizona
• The Louie — New Orleans, Louisiana
• The Dutch — Long Island City (Queens), New York

As part of its initial U.S. rollout, Belvilla has begun operations at The Dutch and Court Square in Long Island City (Queens), New York, and The Louie Hotel in New Orleans, under its upscale urban brand, Belvilla District 6.

Prism also operates Motel 6, Studio 6 under G6, as well as the Oyo brand in North America. It also operates full-service providers such as CheckMyGuest and DanCenter and online marketplace Traum-Ferienwohnungen in Europe.

Prism is projected by global rating agency Moody’s to deliver earnings of around ~$280 million for the financial year ending March 2026.

The court-led process provided access to assets that met Belvilla’s strict criteria on unit economics and operational feasibility. Prism said it is focusing on properties where it can deliver a consistent guest experience while maintaining strong cost discipline.

Belvilla’s expansion into the U.S. is anchored in its European foundation, where it has more than 60,000 holiday homes. Prism said the company’s operating philosophy prioritizes sustainable growth, disciplined cost management, and service quality over rapid scale. Following the Sonder court outcome, Prism said it has seen strong inbound interest from U.S. landlords keen to explore partnerships with Belvilla.

“The U.S. represents an important opportunity for us, and our approach has been deliberate and selective,” said Ankit Tandon, global COO and CEO Europe, Prism. “We chose properties where the fundamentals work from day one, ensuring a balanced and sustainable model for guests and property owners. We are already in touch with additional owners who are keen to sign up with Belvilla as we expand our presence in the market.”