Playa brings Kimpton into the all-inclusive arena

RIVIERA MAYA, Mexico – Playa Hotels & Resorts was looking for a high-end boutique hotel brand with a strong focus on food and beverage for its new all-inclusive set to open early next year in Riviera Maya, Mexico, and Fernando Mulet said Kimpton Hotels & Restaurants was the perfect fit.

“We hit the ground running with IHG,” Playa’s executive vice president and chief investment officer told Hotel Investment Today. “With the Kimpton Tres Rios, we’re confident we can deliver a truly unique experience for the luxury all-inclusive segment, seamlessly blending the hotel’s distinctive natural elements with the exceptional service and inclusions Playa Hotels &Resorts is known for. Our goal is to create a product that stands out from other all-inclusive offerings in the region, and we’re thrilled to welcome this brand to our portfolio.”

Playa will manage the Kimpton Tres Rios, the first all-inclusive resort from the Kimpton brand. Set on a private beach, the 326-acre luxury property will feature 355 accommodations, three distinct ecosystems home to 90 animal species, 120 plant species, hidden cenotes, scenic ecological trails, and seven dining concepts.

Fernando Mulet, Playa’s executive vice president and chief investment officer

The resort’s 355 guest rooms range in size and view with over 20 categories, including adults-only suites and ocean view swim-out suites with direct access to a plunge pool from the balcony.

Restaurants include Asian fusion Kotori, Sabina for Mexican cuisine, and five premium bars and lounges.

“Kimpton is known for its creative dining concepts, and we wanted to ensure that each F&B outlet on property offered a distinct experience, engrained with local culture, artistry and ambiance to truly elevate the guest experience and welcome travelers with luxury service and the warmth of the region,” Mulet added.

With reports surfacing of a slow-down in all-inclusive performance, Mulet said this property is positioned with an enhanced cultural experience, prioritizing the use of natural and responsible materials, sourcing local materials and handcrafted elements that pay homage to the cultural heritage and traditions of the region.

“We wanted to blend modern sophistication with the deep culture of the Riviera Maya to create a sanctuary where luxury and nature coexist, and every detail of the property has been thoughtfully curated,” said Mulet, who did not answer questions about forecasted average rate and occupancy for the first year. A press releases stated a special grand opening rate is set at $249 per person.

“We’re thrilled to be getting closer to the opening of Kimpton’s first all-inclusive resort, a special milestone for our pioneering brand,” said Leanne Harwood, senior vice president and managing director for Luxury & Lifestyle Americas at IHG Hotels & Resorts. “With our partners at Playa Hotels & Resorts, we know Kimpton Tres Rios will become a true oasis in the vibrant Riviera Maya and offer an array of expansive experiences for all who stay.”

Playa continues to grow its all-inclusive portfolio in the Caribbean and Latin America, currently owning and/or managing 24 resorts (8,627 rooms) under multiple brands and partners that include Hyatt Hotels Corp., Wyndham Hotels & Resorts, Marriott International and IHG.