Nazarian launches preventative medicine brand

LOS ANGELES – Lifestyle hospitality company sbe and its Founder Sam Nazarian, along with famed entrepreneur Tony Robbins, are launching what they term a luxury “preventative medicine” brand called The Estate with plans for 15 resorts and residential properties worldwide by 2030. Nazarian business partners, entertainer Marc Anthony and international strategist Richard Attias, are also participating in the development.

Through what sbe calls multi-modal diagnostics and vetted therapeutics powered by Fountain Life, the collection of resorts and urban preventative and longevity centers in core markets will first open in 2026 Estate Luxury Hotels & Residences in St Kitts, the U.K., Trento in Northern Italy, and Montreux, Switzerland, with locations in Miami and the GCC to follow. The first longevity and preventative medicine center is set to open in Los Angeles at Century Plaza in the second half of 2025. The Estate will be located on the main plaza level, directly accessible from the Fairmont Century Plaza Hotel & Residences lobby breezeway.

The sbe team would not offer any other deal details about the development plan, including the initial investment being made, property ownership structures or financing arrangements when asked by Hotel Investment Today.

The St Kitts property for The Estate brand

The Estate will partner in select urban locations with Clinique La Prairie, under the leadership of CEO Simone Gibertoni, offering holistic treatments through the ‘Longevity Hub by Clinique La Prairie’ and their line of longevity supplements ‘CLP Holistic Health.’

“We are not building medical hotels – we are building luxury hotels, residences and urban clinics that are differentiated by a commitment to changing people’s lives,” said Nazarian, who in 2023 launched HQ Hotels & Residences via a strategic alliance with Wyndham Hotels & Resorts.

A statement said The Estate is a brand combining a luxury experience with cutting edge preventive diagnostics. This is complemented by myriad med/spa treatments by Clinique La Prairie, combined with the latest holistic treatments alongside sports and fitness regimes.

Fountain Life provides a personalized health roadmap based on multi-modal diagnostics, including full body MRIs and brain MRIs (searching for cancer and aneurysms), low-dose lung CTs, AI-enabled Coronary CTs (searching for soft plaque), DEXA Scan (bone density/body composition), epigenetics/genome sequencing/nutrigenomics, early cancer blood tests, advanced blood diagnostics, food intolerance and gut health functional medicine, and therapeutics. It said its longevity physicians lead a team that includes health coaches and nutritionists continually focused on members’ health indicators and providing the knowledge, coaching, and therapeutics that can increase vitality and health span.

Nutrition will be another significant brand focus. The Estate will provide culinary experiences designed to work in synergy with medical diagnosis and to support self-healing, crafted by sbe’s Disruptive Restaurant Group and their global network of Michelin starred and award-winning chefs Chef Katsuya Uechi, 3-star Michelin Chef Dani Garcia, Chef Masaharu Morimoto, Chef Wes Avila and Michelin star Chef Fabio Trabocchi.