Minor debuting Colbert Collection in London

LONDON — Bangkok-based Minor Hotels is opening its first Colbert Collection property in the U.K. with the 50-key The WestDill Mayfair Hotel London, Colbert Collection, which will open in London in the fourth quarter of this year.

Minor said the signing represents a key strategic step for the company in London with the Colbert Collection, one of Minor’s new premium soft brands.

The property is owned by the Royal Group of Companies Singapore, an international investor and developer with more than 70 years of expertise in the hotel and property segment. The company’s hotel portfolio includes properties in Asia and the Pacific region, as well as shopping malls, offices and industrial and residential properties. The Colbert Collection hotel in London will be the group’s first venture into Europe.

The hotel is located on Piccadilly in central London. The property was formerly the NatWest bank and offices and is being converted to a hotel. The building was designed in 1922–23, and Minor said its transformation reflects a broader West End renaissance, where historic commercial landmarks are being reimagined for a new generation.

The Colbert Collection is a global portfolio of hotels united by a passion for authentic culinary moments and visual arts. Minor said the brand is inspired by the spirit of Parisian boulevard cafés, and each hotel will express its individuality through curated experiences.

Minor Hotels owns The Wolseley Hospitality Group, operating in the U.K. with restaurants including The Wolseley, The Delaunay, Colbert and Zedel, in addition to operating one hotel in the country.

Last year, Minor said it was launching four new brands to support aggressive growth plans and enable it to expand into new markets. The new brands include The Wolseley Hotels, a luxury brand based on the iconic Piccadilly restaurant in London; the luxury soft brand Minor Reserve Collection; the premium soft brand Colbert Collection; and the tech-driven, select-service iStay Hotels.