The
WestDill Mayfair Hotel London, Colbert Collection will be part of Minor’s new
premium soft brand and will open later this year as an adaptive reuse in
London.
LONDON —
Bangkok-based Minor Hotels is opening its first Colbert Collection property in
the U.K. with the 50-key The WestDill Mayfair Hotel London, Colbert Collection,
which will open in London in the fourth quarter of this year.
Minor said
the signing represents a key strategic step for the company in London with the
Colbert Collection, one of Minor’s new premium soft brands.
The property
is owned by the Royal Group of Companies Singapore, an international investor
and developer with more than 70 years of expertise in the hotel and property
segment. The company’s hotel portfolio includes properties in Asia and the
Pacific region, as well as shopping malls, offices and industrial and
residential properties. The Colbert Collection hotel in London will be the
group’s first venture into Europe.
The hotel is
located on Piccadilly in central London. The property was formerly the NatWest
bank and offices and is being converted to a hotel. The building was designed
in 1922–23, and Minor said its transformation reflects a broader West End
renaissance, where historic commercial landmarks are being reimagined for a new
generation.
The Colbert
Collection is a global portfolio of hotels united by a passion for authentic
culinary moments and visual arts. Minor said the brand is inspired by the
spirit of Parisian boulevard cafés, and each hotel will express its
individuality through curated experiences.
Minor Hotels
owns The Wolseley Hospitality Group, operating in the U.K. with restaurants
including The Wolseley, The Delaunay, Colbert and Zedel, in addition to
operating one hotel in the country.
Last year,
Minor said it was launching four new brands to support aggressive growth plans
and enable it to expand into new markets. The new brands include The Wolseley
Hotels, a luxury brand based on the iconic Piccadilly restaurant in London; the
luxury soft brand Minor Reserve Collection; the premium soft brand Colbert
Collection; and the tech-driven, select-service iStay Hotels.