Minor Hotels rebrands NH Hotel Group

NH Hotel Group, part of Bangkok-based Minor Hotels, will now operate as Minor Hotels Europe & Americas following a vote by NH Hotel Group’s shareholders to change the company’s registered name.

Minor Hotels Europe & Americas plans to grow across all segments, with a focus on its upper-upscale and luxury brands. Of the 200 properties Minor Hotels aims to add globally by the end of 2026, the company targets more than 50 in Europe, and the Americas will also see new openings across the Minor Hotels brand portfolio.

Adopting the Minor Hotels Europe & Americas name represents an important milestone in how Minor Hotels has become a globally recognized organization, now under one corporate identity.

Dillip Rajakarier

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By adopting the Minor Hotels Europe & Americas name, NH Hotel Group strengthens its integration with Minor Hotels, fostering a single, recognizable corporate identity for stakeholders, accelerating Minor Hotels’ global growth. Moreover, Minor said this strategic move strengthens the global commercial and operational structure, benefiting industry professionals, customers, and shareholders.

“Adopting the Minor Hotels Europe & Americas name represents an important milestone in how Minor Hotels has become a globally recognized organization, now under one corporate identity,” said Dillip Rajakarier, group CEO of Minor International and CEO of Minor Hotels. “Together, our Minor Hotels team’s shared passion and relentless pursuit of excellence will be instrumental in unlocking new business opportunities to achieve our ambitious growth targets in the coming years.”

Since 2019, Minor Hotels and NH Hotel Group have unified their global portfolio of eight brands – Anantara Hotels, Resorts & Spas, Avani Hotels & Resorts, Elewana Collection, NH Hotels & Resorts, NH Collection Hotels & Resorts, nhow Hotels & Resorts, Oaks Hotels, Resorts & Suites and Tivoli Hotels & Resorts – introducing them into new markets around the globe.

The collaboration between the groups has to date led to the introduction of two of NH Hotel Group’s trademarked brands (NH and NH Collection) into markets in Asia, the Middle East and the Indian Ocean, with further expansion in the pipeline, and strengthened Minor Hotels’ position in the upscale and luxury segments in Europe and the Americas through openings of Anantara, Avani and Tivoli branded properties. Today, Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries across Europe and the Americas. Globally, Minor Hotels has more 80,000 rooms spread across more than 540 hotels in 56 countries and a collection of related businesses.

NH Hotel Group opened its first establishment in 1978 with the NH Ciudad de Pamplona Hotel. After becoming one of Spain’s first hotel chains, it successfully expanded across Europe and the Americas. In October 2018, NH Hotel Group became part of Minor Hotels following Minor International’s acquisition of 94.1% of the company through a mandatory public acquisition offer. Minor has since increased its stake in NH Hotel Group to 95.9% as of 2023.