Marriott upgrades Fairfield in China

BETHESDA, Maryland – Marriott International has launched a design upgrade for Fairfield by Marriott in China to give it more of a local feel and create some growth momentum beyond the current 1,350 properties in 20 countries and territories.

Upgrades for China include a new Chinese name that now carries the “Marriott” master brand and a refreshed product design and guest experience to enhances functionality and service.

The newly upgraded Fairfield by Marriott hotels pay tribute to the brand’s heritage, bringing “The Beauty of Simplicity” to life through natural design inspired by the Blue Ridge Mountains and the ease of manor living. The design upgrade centers around three core spaces — The Fairfield Living Room, The Fairfield Restaurant, and Guest Rooms — and addresses four essential travel needs: working, sleeping, bathing, and service.

Manor-inspired public spaces

The upgraded public areas use natural wood tones and textures brings a sense of warmth and ease, while the front desk’s background wall— inspired by “a view through the window”—showcases the beauty of the Blue Ridge Mountains.

Rendering of the Fairfield by Marriott guestrooms in China.

The Fairfield Living Room offers multi-functional spaces and retail experiences. The open table offers an efficient space for work and informal conversations. Private meeting rooms are designed to flexibly accommodate social interactions, focused discussions, and small-scale meetings. The Fairfield Market provides a retail experience that offers anytime access to business must-haves, local snacks, and essential supplies.

Additionally, the public area design facilitates the integration and seamless transition between different functional zones. The Fairfield Restaurant features a built-in open kitchen layout, separating the food preparation and dining areas to enhance flow and organization. During peak dining hours, it can be expanded to connect with The Living Room.

Guestroom balance

Highlighting newly upgraded guestrooms are natural-textured walls, a wood-paneled TV backdrop inspired by a fireplace, and abstract artwork outlining the Blue Ridge Mountains. Flexible furniture pieces, such as fabric sofas, are designed for guest convenience and to accommodate the needs of various properties, streamlining the development process.

Guest bathrooms feature a layout that combines glass partitions with solid walls to enhance privacy. There is also an upgraded shower system.

Fairfield amenity packages in China include honey.

Notably, the guestrooms incorporate a “Work with Ease” concept that features an ergonomic chair and an eye-friendly desk lamp. Desks can be equipped with optional electric height adjustment, extended screen and wireless charging.

Fairfield tradition

Guests are welcomed with an arrival experience inspired by the flora of the Blue Ridge Mountains, marked by signature Blue Ridge aroma tags. The welcome basket features selected local treats, including honey products and regional snacks.

“This upgrade embraces a philosophy rooted in simplicity and a connection to nature, strengthening the brand’s ties to Marriott’s heritage while thoughtfully catering to guests’ expectations for work-life balance during their fast-paced journeys,” said Betty Tian, managing vice president, Customer, Greater China for Marriott International.