Marriott to add 2,700 rooms-plus in KSA

JEDDAH, Saudi Arabia – Al Qimmah Hospitality, a subsidiary of BinDawood Investment, and Marriott International have signed a deal for five hotel projects in Saudi Arabia.

Plans include the addition of over 2,700 new rooms in Jeddah, Makkah, and Madinah, under four of Marriott’s brands – JW Marriott, Four Points by Sheraton, Element Hotels, and the entry of Four Points Flex by Sheraton in the Kingdom.

Marriott recently reached 100 combined open and pipeline hotels in Saudi Arabia. The company has been operating in the Kingdom for over four decades and today has 44 properties and more than 11,000 rooms in operation across 13 of its brands.

The muti-deal agreement between Al Qimmah Hospitality and Marriott International includes:

JW Marriott Jeddah, The Apartments, will be located on the Jeddah Corniche Road and feature 356 studios and one-, two-, and three-bedroom apartments, each offering separate living areas and fully equipped kitchens. The concept will be situated adjacent to the JW Marriott Hotel Jeddah, which was announced in 2024.

Four Points by Sheraton Shesha, Makkah and Four Points by Sheraton Madinah King Fahd Road are slated to offer 1,030 rooms. Four Points by Sheraton Shesha, Makkah will be situated in close proximity to the Masjid Al Haram in Makkah, while Four Points by Sheraton Madinah King Fahd Road is anticipated to offer 800 rooms and will be located near Masjid Al Nabawi.

Element Madinah Sultana Road will cater to those looking for both short and long-term accommodation in Madinah, featuring 136 studios and apartments with in-room kitchens and spa-inspired bathrooms.

Four Points Flex by Sheraton Madinah Hijrah Road is expected to mark Marriott’s entry into the midscale segment in the Kingdom with 450 rooms located in the Al Amariyah district of Madinah.

“While we continue to see opportunities to diversify our footprint across all segments, the signing of our first Four Points Flex by Sheraton marks an exciting milestone, and we see strong potential to further grow our midscale brands across the Kingdom,” said Karim Cheltout, senior vice president of Development, Middle East & Africa, Marriott International.