Four Points Express by Sheraton has signed
three deals in the UK and Türkiye and has signed LOIs in Poland, Belgium and the
UK.
BETHESDA, Maryland – With the midscale segment representing almost 1.2 million
rooms in EMEA and 68% of those rooms unbranded, Marriott International on
Wednesday announced the launch of Four Points Express by Sheraton, designed for
this market in Europe, the Middle East and Africa.
The company has already signed three deals across the UK and
Türkiye and has signed letters of intent for future Four Points Express hotels
in markets such as Poland, Belgium and the UK.
This announcement is the second to use the word "Express" as Marriott recently moved into the affordable midscale space with City Express by Marriott in the Caribbean and Latin America.
The first UK hotel is slated to open in a prime location in
Central London less than 500 metres from Euston Station and one kilometre from
Kings Cross and St Pancras International. Four Points Express by Sheraton
London Euston is expected to open in 2024 with 201 guest rooms following a
significant renovation of the current property.
In Türkiye, two Four Points Express hotels have been signed
in Antalya and Bursa. Four Points Express by Sheraton Antalya Lara plans
to offer 52 guest rooms upon its anticipated conversion in late 2023.
Marriott said the brand principles surround reliability,
simplicity and value in both the design and guest experience.