Marriott jumps into luxury wellness

BETHESDA, Maryland – Marriott International and the Leali family, founders of luxury, holistic wellness brand Lefay, have entered into a joint venture to bring the brand into the Marriott portfolio. It marks Marriott’s first brand dedicated exclusively to luxury wellness.

Lefay’s two existing and three pipeline resorts will operate under long-term hotel management agreements with the new joint venture, to which Lefay will contribute existing brand and intellectual property assets. The Italian real estate assets will continue to be held by the brand’s founders. Together, the parties intend to grow the brand around the world.

Founded in Italy in 2006 by Domenico Alcide and Liliana Leali, Lefay is known for its immersive resorts in natural settings and its proprietary Lefay SPA Method, which blends scientific research with holistic wellness traditions. The brand’s philosophy centers on space, serenity, and sustainability and aims to redefine modern luxury through wellbeing and authenticity.

The Lefay portfolio features resorts in Lago di Garda and Dolomiti – both located in nature‑rich leisure destinations. Additionally, the brand’s pipeline includes properties under development in Tuscany, Southern Italy, and the Swiss Alps.

Each Lefay property is designed as an eco‑resort, emphasizing architectural harmony with the natural environment, expansive indoor‑outdoor spaces, sustainable materials, and wellness programs that integrate movement, nutrition, and preventative health. Guests may choose from à‑la‑carte treatments or structured multi‑day wellness programs, all rooted in Lefay’s holistic philosophy.

The relationship between Marriott and the Leali family reflects a shared vision to preserve Lefay’s distinct identity and Italian heritage while supporting its long‑term growth through carefully selected destinations that align with the brand’s values.

“Luxury is increasingly defined by wellbeing, purpose and meaningful experiences. We are excited to introduce Lefay to our customers around the world and thoughtfully expand Marriott’s presence in the luxury wellness space,” said Marriott President and CEO Tony Capuano.