Marriott doubles down on the outdoors

BETHESDA, Maryland – Outdoor-focused hotelkeeping has officially arrived with the world’s biggest hotel company, Marriott International, announcing the launch of a digital outdoor platform and collection brand called Outdoor Collection by Marriott Bonvoy with 450-plus hotels, 50,000 Homes & Villas, and curated Tours & Activities that offer immediate access to some of the most popular outdoor activities.

Marriott’s new collection stretches the outdoor envelop to include more traditional hotels adjacent to outdoor attractions such as the W Verbier in Switzerland, and a Moxy in Banff, Canada.

The two inaugural brands of the Outdoor Collection by Marriott Bonvoy are Postcard Cabins and Trailborn Hotels. Postcard has more than 1,200 design-forward cabins across 29 U.S. locations – each just two hours from major cities. Trailborn Hotels has properties in outdoor-adjacent locations such as the Blue Ridge Mountains, the Grand Canyon, and the surf town of Wrightsville Beach, North Carolina.

To give the brand launch a boost, Marriott Bonvoy has teamed up with TV personality, filmmaker, and passionate outdoorsman Dylan Efron to unveil the Drop Pin Challenge – a real-world treasure hunt across 20 iconic outdoor destinations in the U.S. and Canada with 10 million Marriott Bonvoy points on the line.  The first 50 eligible people to scan each pin can earn 10,000 Marriott Bonvoy points.

The Marriott Bonvoy Outdoors platform is also partnering with Outside Interactive to release a slate of Marriott Bonvoy Moments designed to immerse guests in nature, adventure, and storytelling. Initial Moments include an adventure in Hawaii where guests hike along the Kauai coastline and kayak through Hanalei Bay. Additional Moments include kayaking adventures in the Maldives and snorkeling in Belize. More Moments will be announced throughout 2026.