MGM's Bellagio property in Las Vegas Marriott, MGM bolster partnershipBy Jeffrey Weinstein | July 17, 2023Share New alliance gives Marriott ‘more dots on the map,’ drives profitability for MGM. LAS VEGAS – Marriott International just increased its global rooms distribution by 2.4% by expanding its licensing agreement with MGM Resorts International that makes 17 MGM resorts (40,000 rooms) in Las Vegas and other cities available for booking on Marriott digital platforms. Financial details of the deal were not disclosed.MGM Collection With Marriott Bonvoy will launch in October 2023 with all MGM properties expected to be available via the strategic alliance by the end of the year. Marriott and MGM already have a similar relationship at The Cosmopolitan of Las Vegas.In addition, members of MGM Rewards will be eligible to link accounts with Marriott Bonvoy and receive select member benefits. Members of Marriott Bonvoy will be able to earn and redeem points for stays at all MGM Collection with Marriott Bonvoy properties. The more than 40 million MGM Rewards members and more than 180 million Marriott Bonvoy members will have earn-and-burn opportunities across both platforms.The growth strategy is about adding more dots on the map and providing more earn and burn opportunities – not just in the form of hotel nights – for Bonvoy members.Michael BellisarioShare this quote“The move leverages Marriott’s size, scale, and global distribution,” said R.W. Baird analyst Michael Bellisario. “The growth strategy is about adding more dots on the map and providing more earn and burn opportunities – not just in the form of hotel nights – for Bonvoy members.”MGM expects Marriott-generated room nights to drive incremental profitability, replacing MGM’s lowest-yielding package rooms. “Net-net, with occupancy largely back to pre-COVID levels, we see this new partnership driving even greater levels of occupancy, importantly with a better mix of higher-quality customers,” wrote Truist Securities analysts.Four MGM properties will also be affiliated with existing Marriott collection brands: Bellagio Resort & Casino will join The Luxury Collection, ARIA Resort & Casino will join Autograph Collection, Park MGM will become part of Tribute Portfolio, and The Cosmopolitan of Las Vegas will continue its affiliation with Autograph Collection.Additionally, Marriott and BetMGM have signed loyalty marketing agreement to make Marriott Bonvoy the exclusive hospitality loyalty program partner of BetMGM. Under this agreement, Marriott and BetMGM will collaborate to provide Marriott Bonvoy members opportunities to earn Marriott Bonvoy points on certain BetMGM transactions, and participate in exclusive games, experiences, and offers on the BetMGM platform. In addition, BetMGM Rewards members will have the opportunity to exchange BetMGM Rewards points into Marriott Bonvoy points.