Latest news: Waldorf adds Deer Valley; Treehouse to Miami Beach; first Minor Reserve

Waldorf to Deer Valley. Hilton and Extell Development Co. signed a management agreement for the ski-in, ski-out Waldorf Astoria Deer Valley Resort and Residences in Utah. Expected to debut in 2028, the resort will be located within the Deer Valley East Village, the first major public alpine ski resort to be developed in North America in over 40 years. Highlights of the resort will include 132 keys and 105 one-to six-bedroom branded residences; a 15,000 square foot spa; ski valet and concierge services; numerous restaurants, bars, and lounges, including Waldorf Astoria’s signature Peacock Alley; 11,300 square feet of meeting and event space, including a 5,200 square foot ballroom and more.

Treehouse adds Miami Beach. Starwood Hotels’ Treehouse Hotels brand is adding a property in Miami Beach’s historic district being developed by owner Keyah Real Estate Group. Treehouse Hotel Miami Beach is scheduled to open in early 2029 and will be a reimagining of two historically significant 1940s-era buildings—the Art Deco Haddon Hall and Campton Apartments—which will be combined with a signature new-build tower topped with an ocean-view rooftop. It joins the original Treehouse Hotel in London and Manchester, England, as well as the first U.S. location in Silicon Valley, California.

Hyatt names Inclusive Collection SVP. Hyatt Hotels Corp. has appointed Maria Zarraluqui as SVP, Global Hyatt Inclusive Collection Growth and Owner Relations, underscoring Hyatt’s Inclusive Collection ambition to further strengthen its leadership position in the all-inclusive segment. This appointment, effective March 1, 2026, will help unlock the next phase of growth for an all-inclusive portfolio that already spans more than 150 resorts and 55,000 rooms across Latin America, the Caribbean and Europe, with plans to expand further within these regions and beyond. In this newly created role, Zarraluqui will focus on asset-light growth strategies, resort development and repositioning, and the cultivation of strategic relationships to support the long-term expansion of Hyatt’s all-inclusive portfolio. Most recently serving as vice president of Global Development at Meliá Hotels International, she will now report directly to Javier Águila, president, Inclusive Collection, Hyatt, who stepped into his global role in March 2025.

Mr. C Residences to Boca. Key International, a Miami-based global real estate and investment firm, and Wexford Real Estate Investors, a West Palm Beach-based real estate development firm, plan to develop Mr. C Residences Boca Raton. The 12-story luxury residential tower located in the heart of Downtown Boca Raton marks the latest expansion of the Mr. C brand, known for its European-inspired lifestyle residential experience. The development represents Boca Raton’s first newly announced branded residential project in more than a decade. Douglas Elliman Development Marketing is leading exclusive sales and marketing for the residences starting this spring, with prices starting at $1.7 million.  Mr. C Residences Boca Raton will feature 133 private residences with two- to three-bedroom layouts.

First Minor Reserve Collection. Minor Hotels, Bangkok, has signed its first property under its new luxury collection brand, Minor Reserve Collection. Slated to launch in 2028, Aventora Resort Baía Formosa, Minor Reserve Collection, will be located in Brazil’s Rio Grande do Norte in the northeast of the country, in an area recognized as a key destination for eco-tourism. Owned by Gremi International Group, Aventora Resort Baía Formosa, Minor Reserve Collection, will establish itself as a landmark luxury destination in Baía Formosa in the emerging tourism region of northeastern Brazil. The new build resort will showcase 50 guest rooms and 28 branded residences, creating opportunities for ownership within the property.

Newport Hospitality adds in Easton, Ohio. Williamsburg, Virginia-based Newport Hospitality Group has added the Hilton Garden Inn Columbus Easton and Homewood Suites Columbus Easton, Ohio, to its portfolio. Owned by Har and Rani Bhatnagar, the dual-branded properties are located adjacent to Easton Town Center, a popular open-air destination offering shopping, dining, entertainment, and business activity. Opened in December 2021, the two hotels total 240 guestrooms. The addition further strengthens Newport’s Hilton partnership, bringing the company’s Hilton-managed portfolio to 14 hotels.

Sonesta grows MOD. Sonesta International Hotels Corp. announced the affiliation of four MOD Collection by Sonesta properties. Pocono Mountain Villas, MOD Collection by Sonesta in East Stroudsburg, Pennsylvania; New Smyrna Waves, MOD Collection By Sonesta in New Smyrna Beach, Florida; Grand Seas, MOD Collection by Sonesta in Daytona Beach, Florida; and Summer Bay, MOD Collection by Sonesta in Orlando, Florida. These affiliations add 1,564 keys to the Sonesta portfolio. In June 2023, Sonesta introduced MOD Collection by Sonesta and offered the soft brand for franchising. Currently, there are nine MOD hotels open and operating across North America in Alberta, California, Florida, Massachusetts, Illinois, Pennsylvania and Texas.