Langham Hospitality plans major Asia expansion

Note: This story first appeared in Travel Weekly

NEW YORK — Langham Hospitality Group is gearing up for a major expansion, with CEO Bob van den Oord revealing plans to grow to over 100 hotels, with a heavy concentration across Asia.

Currently, the Hong Kong-based company has 32 hotels in operation globally.

Van den Oord shared details during a media event held here at The Langham New York Fifth Avenue on Thursday, telling attendees that the company expects to grow to 50 hotels in China alone.

Langham Hospitality Group's China expansion is expected to be led largely by the group's upper-upscale Cordis Hotels and Resorts brand, as well as its limited-service Ying'nFlo concept, which debuted in 2022 and currently has two locations in Hong Kong. Van den Oord described Ying'nFlo as "well designed and very affordable," with each property anchored by a casual food and beverage concept called House of Ying'nFlo, where guests can "just hang out, do emails, have a coffee or have a bowl of noodles."

"With 1.3 billion people in China traveling quite extensively, we feel there's a great opportunity for a brand like that," van den Oord said.

Flagship brand also in expansion mode

The company's flagship Langham Hotels and Resorts luxury brand is also in expansion mode, most recently announcing The Langham Customs House Bangkok. The property, set to be located along the Chao Phraya River in the Thai capital's Bang Rak district, is scheduled to open in 2026.

Additionally, the Langham brand plans to debut The Langham Venice on the island of Murano in 2027 and The Langham Diriyah, in downtown Riyadh, Saudi Arabia, by 2029.

Van den Oord added that the company is close to finalizing Langham projects in Tokyo; Kuala Lumpur; and Seoul and Busan, South Korea.

The company is also looking to expand its Eaton concept, founded by Katherine Lo, the daughter of Langham Hospitality chairman Lo Ka Shui, in 2014. In addition to existing Eaton hotels in Washington and Hong Kong, van den Oord said the company is in talks to bring the socially conscious lifestyle brand to cities including London, Sydney and Bangkok.

A rendering of The Langham Customs House Bangkok, which will open in Bangkok's Bang Rak district, along the Chao Phraya River, in 2026. Photo Credit: Langham Hospitality Group.