Julienne Smith returns to Hyatt

CHICAGO – Hotel development veteran Julienne Smith has been named head of Americas Growth for Hyatt Hotels Corp. to lead brand portfolio expansion across North America, Latin America and the Caribbean.

With more than two decades focused on strategic development, owner relations and brand expansion, Smith will work to advance Hyatt’s brand growth across its Luxury, Lifestyle, Classics and Essentials brands. Growth for Hyatt’s Inclusive Collection will continue to be led by Javier Águila.

Her role complements the recent creation of Hyatt’s Global Growth Strategy & Operations team, led by Dan Hansen, designed to drive alignment and faster, more effective execution across Hyatt’s global development organization.

Smith most recently served as chief development officer for the Americas at IHG Hotels & Resorts. Earlier in her career, Smith spent nearly 14 years with Hyatt, most recently as senior vice president of Development and Owner Relations.

The news comes as Hyatt builds on a record 2025 development pipeline, with the company securing its highest number of U.S. signings in five years – up 30% in 2026 year-over-year, and with 50% of deals in new markets for Hyatt. Of Hyatt’s announced pipeline in the U.S., more than 80% are new builds.

“Julienne is a highly respected industry leader with deep expertise and a proven ability to deliver results,” said Hyatt Chairman, President and CEO Mark Hoplamazian. “Her experience across development, brand strategy and owner engagement positions her exceptionally well to drive Hyatt’s next phase of growth in the Americas. She leads with a strong sense of care that embodies Hyatt’s purpose – supporting colleagues and fostering trusted relationships with owners. We are delighted to welcome her back to Hyatt.”

Smith said, “I’m excited to rejoin Hyatt at such a pivotal moment. Our approach is insights-led and brand-focused, growing our Luxury, Lifestyle and Classics brand portfolios where we see strong demand and scaling our Essentials brands to unlock new markets, all while delivering strong returns for our owners.”