Hyatt to add 13 new markets across EMEA

CHICAGO – Hyatt Hotels Corp.’s current pipeline across Europe, Africa, and the Middle East (EAME) is set to add 13 new markets between 2025 and 2028.

Hyatt’s pipeline in EAME includes projects set to debut in new European and African markets like Estonia, Iceland, Romania, Cape Verde, and Mauritius, alongside previously revealed luxury and lifestyle properties such as Park Hyatt Johannesburg, Miraval The Red Sea, Andaz Doha, and Andaz Lisbon – all part of Hyatt’s plans to add 50 new hotels in these segments globally by 2026.

As of September 30, 2024, Hyatt’s portfolio in EMEA included more than 200 properties and 45,000-plus rooms across 40-plus countries, having tripled its room count in Europe since 2017.

Hyatt’s portfolio in Spain has expanded significantly over the last five years, growing from four hotels with just over 1,000 rooms in 2020 to 55 hotels spanning more than 14,500 rooms as of December 31, 2024. Strategic acquisitions have included all-inclusive player Apple Leisure Group in 2021, lifestyle hospitality company Standard International in 2024 – which brought The Standard, Ibiza to Hyatt – and the strategic joint venture with Spanish Grupo Piñero completed last month, which added five Bahia Principe branded properties to Hyatt’s Inclusive Collection in Europe.

“Spain represents our largest market in EAME, and Hyatt is committed to expanding its portfolio in leisure, luxury, and lifestyle segments, across coastal destinations, islands and major and secondary cities,” said Javier Águila, group president EAME, for Hyatt.

Hyatt’s pipeline in Spain includes the Thompson Sevilla, set to open by 2026.

In addition to EAME, Latin America and the Caribbean remain a key priority for Hyatt with growth fueled by robust leisure travel and bolstered by the recently completed strategic joint venture with Grupo Piñero. The 50/50 joint venture resulted in 21 Bahia Principe branded resorts across the Dominican Republic, Mexico, Jamaica and Spain, as well as the Cayo Levantado Resort in the Dominican Republic, joining Hyatt’s Inclusive Collection portfolio, representing the addition of approximately 12,000 rooms and increasing Hyatt’s all-inclusive rooms portfolio by 30%.

Hyatt’s pipeline in the Caribbean includes openings planned for the first half of 2025 such as Hyatt Regency Panama City, Hotel La Compañía del Valle, which is part of The Unbound Collection by Hyatt, Park Hyatt Los Cabos at Cabo del Sol and Secrets Baby Beach Aruba, among others.